SoundCloud is one of the most influential music streaming platforms around the world that has been thriving for a long time before Spotify took over. This platform offers good monetization benefits and also strong communities, which can help emerging artists grow with more stability and earnings. Starting from pop singers like Billie Eilish to rappers like Lil Uzi Vert, there are numerous successful music artists in the industry right now who grew from this platform.
The platform still has a huge number of music artists on it, and the number keeps increasing, with a handful of emerging artists on the platform who are trying to create a successful music career ahead. As a result, there is a strong demand in the market for Affordable SoundCloud promotion packages that can be availed of to promote their musical careers. The professional agencies can help to stand out in the competitive market and offer a chance to gain more exposure from the relevant listeners, who can also become loyal fans who offer their support endlessly.
The SoundCloud promotion packages for music are fairly reasonable, but the price of the package can differ from one agency to another based on the features and results they provide, along with the packages. If you are an emerging music artist and trying to make your way through the industry with affordable promotion, here are some tricks and tips for you to navigate your way.
SoundCloud Official Tools
SoundCloud is not just a music streaming platform, but it also provides a fair chance and a lot of tools for music artists to promote themselves as well as their music. It is a self-serve ad platform where you can embark on an ad campaign with a certain budget and goals. It also allows you to choose your target audiences and helps to promote the song directly from the platform. As a result, you can get exponentially better organic results that have a long-lasting impact.
Leverage the Repost Network
The idea of reposting music is quite unique, and this feature is only introduced by SoundCloud, and no other platform for music. Reposting is a win-win situation for all the involved parties, as reposting can offer free credits for reposting other artists' music. These credits can be utilized to promote your own tracks through different promotional campaigns. It is a great way to save your costs for promotion while you create a positive reputation in the market. Support can be mutual, and when you promote other artists through reposts, there is a higher chance of you being a part of someone else’s report chain. Support other artists, and you will receive help in greater magnitude. This method is more effective, authentic, and impactful than buying play directly.
Affordable Third-Party Services
With a simple search on Google, you can easily find a handful of professional agencies offering promotional services for SoundCloud music. These third-party sources can be quite handy, as you are not required to do anything in this case other than just buying the promotional package. You need to make sure the packages offered by the agency are affordable and do not consist of any hidden charges. Before you decide to hire an agency, make sure to conduct comparative research that allows you to opt for the most suitable agency. Once you find the agency, here’s what you can do,
Beginner’s Choice – Opt for the packages that are specially designed for beginners. A lot of agencies allure new customers by offering a tantalizing offer for first-time users. Try to grab those packages as they tend to cost much less. You can also avail of the freemium options that do not charge you, but they are for one-time use only.
Look for Discounts – A lot of professional agencies also offer seasonal discount offers when the price of the packages is lowered for the artists to help leverage the occasion. You can buy the music promotion package when a sale or discount is ongoing, and it will be an affordable purchase considering the huge amount of benefits.
Organic and DIY Strategies
Other than hiring professional agencies, you can also opt for DIY methods of promotion, which you can do yourself (DIY). These organic methods cannot provide you with instant results, but they still work and can be considered as a good alternative when you are a little short on budget. Let’s take a better look at the methods utilized in this case,
Playlist Pitching – There are many user-curated playlists on SoundCloud based on different styles, genres, and moods. Getting featured on those playlists can offer organic exposure, and you can get featured by pitching the curators personally via email. There are numerous playlists, and you should only look for the ones that are relevant and listened to by music lovers with a similar taste to your own.
SoundCloud Community – As mentioned before, SoundCloud is built with a strong online community of music lovers, and they pour their love and support for the music artists they like. You need to actively try to keep in touch with the community to make them become your fans. Try to engage with your fans and the community through comments, likes, and timestamps. When you interact or respond to them, it offers a special feeling for the fans, and they can become loyal consumers of your product, which is music in this case.
Collaborate with Others – Collaboration is the oldest yet the most effective method of music promotion, where two or more artists get into a project together and then tap into each other’s audience bases. This engagement can have a long-lasting impact in the market.
Final Thoughts
As a music artist, you definitely need to focus on your creativity and productivity, and these two virtues are required for all. It is always recommended to hire a professional agency that offers you more artistic freedom.
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