The Difference between Organic YouTube Growth & Paid Advertising

It does not require saying that YouTube has become highly competitive for all kinds of creators, with an increasing number of creators and channels on the platform. The emerging channel owners on YouTube are having a hard time gaining ample exposure from relevant audiences who can also become loyal fans and subscribers on the channel. The competitive situation has increased the demand for YouTube promotion services, which are currently leveraged by all kinds of creators on the platform.

There are two main ways to grow on YouTube, and those are Organic Growth or Paid Promotion. While organic growth focuses on more natural engagement and gradual growth, paid promotion and advertisement provide quick and impactful results. Creators on YouTube can benefit from both approaches, but there are many differences. While one method focuses on speed, the other one offers sustainability, which is also important for the growth of the creators. Let’s find out which strategy can work the best for your YouTube Channel through a comparative discussion.

Organic YouTube Growth vs Paid Advertising

Organic YouTube Growth (The Foundation)

Organic growth of a YouTube channel takes place through a natural process where creators upload helpful, searchable, and shareable videos on YouTube and naturally gain attention from interested viewers and niche audiences. The organic method works for all kinds of channels and is capable of offering lasting results. The organic growth can take place through personal approaches only, and this DIY method can also help to save a lot of time and expenses.

PROs

• Organic promotional approaches can help to create a strong foundation on YouTube, which can help to establish you as a professional in the niche, even if you haven’t risen to fame.

• It can help to build trust, credibility, and long-term authority, which allows gaining recognition from potential users. It also offers loyalty and sustainable traffic, along with lower long-term costs.

• Organic growth methods are often DIY, and they can cost you less than the paid packages. As a result, it can be helpful for the rising creators who have a tight budget and cannot spend much.

CONs

• Organic methods are quite slow, and it can take a long time to reach your promotional goals, even if the magnitude is not that high.

• It is very time-consuming, and small changes can take longer than the paid packages. Therefore, instant results cannot be witnessed as they offer compound results.

• Since it involves a lot of personal approaches, organic growth can also keep the creators engaged, which offers very little time for creators to focus on their craft or the making of their next video project.

Best Use

Organic methods of growth are more recommended in the case of brand-building approaches that you can build gradually without any immediate goal. It is great for deep audience engagement, which offers the highest conversion rate and converts most organic users into loyal fans. This method can help to consistently hold long-term views that are organic and generated from credible sources only. It can help to establish expertise in the competitive market and allow for standing out.

Paid YouTube Advertising (The Accelerator)

The paid YouTube ads are considered to be the catalyst of promotional approaches, which can help to gain positive results with higher magnitude in a hassle-free manner. The professional YouTube Promotional agencies that are also official Google partners can use the authentic YouTube Ad tools to create YouTube ad campaigns. It can help to gain more popularity in the competitive market by placing your videos in front of specific audiences based on their demographics and online interests. It can help to generate instant clicks and impressions.

PROs

• Utilizes different kinds of YouTube ads, such as in-feed ads, search ads, in-stream ads, and others, in order to provide maximum exposure and visibility

• It targets audiences precisely, and each campaign is successful as it can help to gain attention from the users who would resonate with the video content.

• Offers a lot of web traffic and online engagement, along with the benefits of scaling and control

CONs

• It is a paid process, and nothing happens here without paying the fee for the campaign.

• It requires a continuous budget so that the campaigns can run in a weekly recurring way.

• It can feel less authentic as the views are quickly generated, and it is not always relevant to viewers who will also become fans.

Best Use

Such a promotional approach is highly recommended in the case of product launches and urgent promotions. It can also help in testing offers quickly while reaching out to new audiences. This can also empower creators from every industry.

So, which method is safe and effective for your YouTube channel?

You cannot completely depend on organic growth, as it takes a lot of time, and you cannot always embark on paid ad campaigns, as you have a tight budget as well. Experts suggest keeping up with a smart approach that comes with a combination of organic methods and paid ads, which can effectively fulfill your promotional goals without going too heavy on your budget.

You should know for a fact that YouTube highly appreciates organic growth, and its algorithm pushes the channels forward that can bring more users to the platform. It supports sustainable growth as a lot of creators tend to leverage fake views or bot-generated views for their channel growth, and YouTube has zero tolerance for such fake popularity. So, be careful not to use any fake views for the growth of your channel.

Final Thoughts

YouTube videos and their promotional approaches are constantly changing, and it requires a professional to understand how to create a promotional campaign that also aligns with your YouTube channel goals. Instead of taking all responsibilities on your own, you can also hire a professional agency that specializes in promoting YouTube videos. When you hire a reliable professional agency for the task, it gets easier for you to focus on your channel and your craft for the coming days.