What is YouTube Watch Time and How It Can Impact a Music Maker?

All these years, YouTube creators used to prioritize only views on their videos. It was the only unit that helped to understand whether a creator is successful or not. The more views you get in your video, the more successful you will be considered. A video with millions of views was considered a victory, doesn’t matter how long people have seen the video. However, the dynamics have changed a lot. Now, the priority is not only about views but also about watch time. Right now, it is coming to see that the YouTube ecosystem is focusing more on watch time. A long people are watching your video is considered the most important thing. 

At the time of growing on YouTube and achieving long-term success, watch time is the most important thing. Currently, it is the most essential element that is required for gaining more attention on YouTube. If you are a music creator on YouTube, then you should understand it in a much better way. If you get to do so, only then will you be able to achieve a satisfying result. Watch time can be helpful in getting into the algorithm of the platform as well. Thus, let’s understand how it can make an impact on a music video maker on YouTube- 

    • What is YouTube watch time? 

Watch time on YouTube is the cumulative hours or minutes that people have spent watching a video. When it comes to watch time, there are a few elements that are considered the most important. Those are known as how long a viewer is investing in the video, whether the video is getting to hold an audience for a long time, and how many videos they are watching in a single session. At the time of calculating the watch time, these few things are known as the most important things. Thus, as a video creator, when you are trying to boost your watch time, you need to take care of these to attain a better result. 

    • How to calculate the watch time? 

Previously, creators did not pay much time in watch time as it didn’t matter much. But now, watch time is the most important thing for everyone. If you are willing to achieve a better watch time, then you need to understand how it is calculated for better recognition. For example, your video has gotten 1000 views, but people have spent only 30 seconds in it. So, your watch time will be 1000 views multiplied by 30 seconds, which is 500 minutes in total. On the other hand, if you get a total of 500 views, but each of them spends a whole 6 minutes, then your watch time will be 3000 minutes. Thus, you need to understand that the more people who spend their time on your video, the better it will be for you. Thus, it is an important thing that you need to pay attention to when increasing your watch time. 

    • Why watch time is important right now on YouTube? 

The dynamic on YouTube has changed a lot in the recent times. It is essential for everyone to understand that watch time plays a crucial role in the growth of a music artist. If you are willing to get established on YouTube as a music artist, you need to learn why watch time is important. Here are a few reasons why watch time is considered the most important thing for a video maker on YouTube- 

    1. Better engagement: 

Watch time is more impactful when it comes to understanding the engagement of a video. Most of the video makers think that if they get a greater number of views, they are more proficient in making a video. However, actually, it is not in that way. You need to observe how much time one is investing in your video. If you got 1000 views and people have seen it for 1 minute, then your total watch time is 1000 minutes. On the other hand, if a video got only 500 views, but people have watched it for 5 minutes, then the watch time is 2500 minutes. The 2500 minutes are greater than 1000 minutes of watch time. This way, your chances of better revenue will increase even more. So, at the time of making a video, it needs to be made more engaging for a better result. 

    2. Monetization: 

Every video creator on YouTube, despite of what kind of videos they make, is trying to earn money. The more watch time you get, the more money you will get to earn. It has been seen that more watch time leads to more ads on the platform, which is a great way of boosting your revenue on the platform. Without a better watch time, you will not have the chance to earn more amount of money on this platform. That is why every kind of video maker on this platform, along with a music maker, needs to focus more on increasing their watch time. Therefore, it is one of the most important reasons why you should focus more on watch time. 

    3. Improved algorithm result: 

When it comes to growing on YouTube, the algorithm is one of the most important things that you need to pay attention to. As a music video maker, if your video doesn’t make it to the platform algorithm, then you will not get the chance to attain much success. At this time, too, watch time can be extremely helpful in many ways. It has been seen that more watch time leads to getting into the platform algorithm. When your video is more engaging and makes a better impact on the audience, then you will be able to get a lot of benefit from it. Thus, it is another essential reason why you should take watch time more seriously. 

    4. Satisfying the YouTube partner program requirements: 

On this video streaming platform, one of the most important partner programs is monetization. Now, there is a slight change in this particular program. Currently, on YouTube, one will get to monetize their videos only if they have more than 4000 watch hours in a year. Creators with less watch time than this are not eligible to monetize their video. So, if you do not get to monetize your videos, then, to be honest, you are not getting to make any kind of profit out of it. Thus, it is another reason why you need to work more on achieving a better watch time. 

    • What are the benefits of watch time? 

Watch time can make a huge change in your career on YouTube. A better watch time can help you to attain more exposure within a brief time and get established in the industry. Here are a few major perks of YouTube watch time that you need to learn- 

    1. Garner more audiences: 

As a music maker, if you can get more watch time, then you will get the chance to reach out to more number of audiences. It has been seen that an improved watch time can help you to get into the algorithm, which can assist in catering to more new audiences on the platform. This particular trait can help you to attract more potential audiences and grow in the industry. If you get to do so, then you will be able to achieve more success in your career. Therefore, it is a perk that you can get with the help of improved watch time. 

    2. Grow your channel: 

If you want to achieve success on YouTube, you always need to find ways to grow your channel. Even if you are a music artist, if you do not grow your channel, you will not be able to get established in the industry. With a better watch time on YouTube, you will get the opportunity to approach more audiences in a hassle-free manner and grow your channel seamlessly. Right now, watch time is the key to attaining growth in your channel. If you do not pay attention to the watch time, you will never get the chance to achieve this success. 

    3. Better algorithm ranking: 

On YouTube, you will only be able to stand out when you have a better rank on the search results. If you do not have a satisfying rank on the search result, you will not be able to reach out to the other new audiences on the internet. Watch time is an element that can help you to perform better in the time of YouTube algorithm. It is seen that the more watch time you get, the more helpful it will be for your result in the algorithm. Thus, it is a brilliant perk that you can get with the help of YouTube watch time. 

If you are a budding music artist, these are all the things you need to know about YouTube watch time. If you can work on these, you will get to attain a better result on the platform and grow at a large scale.