SoundCloud is one of the most listened to and used music streaming platforms in the world. This platform is also a unique platform that gives independent artists a chance to share their music and network with the rest of the industry. However, there is also massive competition on the platform because it has more than 76 million active users with 150+ million registered users. This makes everyone present there fighting for every bit of attention from the millions of listeners. This is why artists often take help from marketing and promotion on the platform that makes sure they are getting the spotlight they deserve for their craft.
The significance of SoundCloud is unimaginable. The music streaming application sees artists pushing their boundaries, defying genres, and housing creativity like no other. If you are an independent artist or a new one in the industry, you will want to Promote SoundCloud Tracks to get the benefits easily. Let’s get into why you should go ahead with the promotions.
Share music
Doing Real SoundCloud Promotion allows artists to share their music and get the spotlight on them. Once the music is uploaded on the platform, it allows artists to share the tracks with any other media platform as well. The platform also allows the artists to store their uploaded music, mixes, or sets for free for three hours, which is remarkable for an artist who is either just starting out or wants more exposure to their talent. This is a great way to share and distribute music for free.
However, SoundCloud also has various paid promotional versions that you can choose from depending on your requirements. One of such is SoundCloud promotion Pro Unlimited which is targeted at creators, providing them extra benefits like monetization, and unlimited upload time.
Artist empowerment
Promotion, just like how the platform is, is all about empowering independent artists and giving them a chance to shine in this competitive music industry. This platform helps artists get the spotlight and the opportunity to get attention from record labels, and music producers. But that is not it, even though the majority of tracks on the music streaming platform are for free, artists can always add the options for paid download links on their music. The platform also gives artists a chance to earn through their music. In addition, whether you set out paid download links or not, streams will also earn artists money. When you use a paid account that lets you set up monetization on the tracks, artists get the chance to earn up to 55% of the net revenue. SoundCloud ads on the platform to pay the artists.
Networking
The music industry is a big community of artists, music directors, producers, engineers, etc. SoundCloud is a platform that brings together creative minds and provides an amazing opportunity for both feedback and networking. The platform provides an open comment section that allows other creative minds to share their thoughts and feedback on the release. This is also a great way to know and understand how the music is being perceived before putting it up for distribution.
At the same time, artists also have the opportunity to set this comment section private. Using this, only account holders who are being sent these private links will be able to hear the song. This makes sharing unfinished songs, or music easier with friends or connections to get their important feedback.
Recognition
One of the best results of using promotional campaigns on this platform is the opportunity to get recognized. As mentioned before, SoundCloud provides networking opportunities to artists which brings in the chances to get noticed. Many record label agents and scouts roam over social media, especially music streaming platforms like SoundCloud and Spotify to select the artists with the best-performing songs. When they get a viral hit, they instantly get on the radar of these record labels. Getting Viral on SoundCloud definitely helps in getting viral on other social media platforms and gets the spotlight immediately.
There are various ways such as adding tags, monetizing the download links, collaborating with different artists, etc. to promote your music on SoundCloud.
