YouTube is the most popular social media platform in the U.S. and the second most visited site in the world after Google. Viewers around the world watch more than one billion hours of YouTube content every day, and over 500 hours of content are uploaded every minute. If you are thinking about how to get more organic views? How can you grab the attention of even a fraction of those viewers to get more views for your channel? This blog might just be the one thing that can help you achieve that. So let’s dive in.
You already know that views on YouTube are by far the most important thing, and better views mean the road to success becomes smoother. But why is it important? The reasons are:
Reach and visibility:
More views help your videos appear in more feeds and recommendations. The more views you get, the more impact they’ll have on your reach and visibility.
Engagement:
High view counts on YouTube also encourage viewer engagement. People are more likely to join a conversation if they can see that others have watched, liked, and chimed in.
Monetization:
If you are a creator, you can get paid for views on YouTube, so increasing your views is absolutely essential if you want to monetize your channel.
Ranking:
A higher view count lets YouTube’s algorithm know that people are interested and engaged, and they’ll show it to more people.
A loyal fan base:
YouTube gives creators a space to connect to their fans more intimately. The platform also attracts a community of people who resonate with the video style and prefer the genre. This helps content creators to build a loyal fan base. So, more views means more reach and more chances to build a fan base,
Money from music:
YouTube offers a Content ID for musicians that they can use to claim revenue from their music on the platform. If an artist’s song is used in any other video on YouTube by some other creator, the artist can claim revenue with their Content ID. Thus, the more famous your videos are, the chances there are more people will use your music in their videos.
Promotion and marketing:
YouTube is one of the biggest social media platforms where artists can have an extended reach. Creators can use the platform as a tool of self-promotion. The more views your video content gets, the more visible you are and the more you can promote yourself.
Now, let’s talk about some tips that can answer your question about how to get more organic views.
Always Check Your Basic
If you are starting from scratch, then you need to think of the journey as a step-by-step process. You won’t be able to run if you do not know how to walk. The same goes for your YouTube channels and videos. The basic things you need to check regarding YouTube are:
A consistent visual identity:
Everything from your channel icon to your YouTube channel art should match your brand so viewers can instantly recognize you across channels. Check out how Architectural Digest keeps its branding consistent below.
A completed and informative ‘About’ section:
Your ‘About’ section should include a brief description of your brand, the type of content you post, and any relevant search terms.
Up-to-date contact information:
Include links to your website and other social accounts so all your potential customers and future brand partners can reach out.
Research Carefully
Yes, YouTube is a social platform, but it’s also a search engine. And one of the top strategies for getting more views is focusing on YouTube SEO, i.e., optimizing your videos for search. In other words, when your ideal viewer types in your target keywords or YouTube hashtags, you want your video to rank near the top of YouTube’s results list. That means you need to know what your audience is looking for, whether that’s tutorials, inspiration, or entertainment. Ranking in search results is the best way to get brand new eyes—not just subscribers and people who are already interested in your channel.
Optimizing Video Descriptions
To answer your question about how to promote YouTube videos to get more organic views, you need to start incorporating keywords into your descriptions, as it adds more value than you can imagine. Where you use them matters too. The first few lines should be intriguing to humans and not just Google bots because that is the preview users see when your video appears in a search.
This is where you get the chance to give them a taste of what you have to offer. This is your chance to sell. Beyond those first few lines, it is recommended to get into some real detail about what users will learn from your video. If you don’t have enough to say about the actual video itself, this is also a great place to remind viewers what your channel is all about and link out to your website or social accounts.
Post Bite-sized Videos
Something that will make your journey to promote YouTube videos a lot easier is that if you change your content format a little bit. Instead of always uploading long YouTube videos, you can try to keep the content short, something between 16 seconds to 2 minutes. Short videos have a higher chance of being watched all the way through, which is completely opposite in the case of long videos. This signals to the platform that your content is engaging and deserves a better ranking in search results and recommendations. At the end of the day, your goal is to grab as much attention as you can, and fast. However, to make the attention actually work, you need to keep your viewers till the end, too.
What can you do?
A powerful strategy for YouTube short videos is simple. You need to make your title clear and direct, then deliver on that promise right away. Your aim is to give viewers what they really came for within the first 30 seconds. So, avoid dragging out your point or even adding unnecessary filters. Viewers will stay for longer and interact with you more if you give them what they want. YouTube will also reward your content with better visibility. So, be quick and focused on the content. It always wins.
Create Playlists
Imagine someone likes one of your videos on YouTube and decides to check out more content. Now, your channel is a mess where all of the videos are all around. This will immediately put them off, as the viewer will not instantly get the next YouTube video on the same topic. This is why you need to make it easy for your viewers to find similar content. Viewers usually want more of the same type of video that they previously enjoyed.
If they have to scroll through unrelated topics or dig around on their own in your channel, chances are they will lose interest and leave. This is something that you never want as a creator. So, to avoid this, you need to organize your channel in such a way that related videos are grouped. You can use playlists, clear titles, and even thumbnails to indicate what each video is about. This is how, when viewers do end up landing on your channel, they will immediately see the type of content they came for and keep watching!
BOGY Thumbnails
BOGY thumbnails are designed using four main colors: Blue, Orange, Green, and Yellow.
Why is this important?
Another way to organically increase your views on YouTube is by making BOGY thumbnails for the videos. If you look at videos on the platform, you will notice that the platform is mostly dominated by three colors: red, white, and black. The theory of the BOGY thumbnail says that if your thumbnail is also in the colors red, white, or black, the video will blend in the background. This is why you need to use BOGY colors.
When you keep blue, orange, green, or yellow in thumbnails, the video will stand out. It will be easier for you to grab the attention of YouTube viewers, and people will be more likely to click on your content. However, this does not mean that you absolutely cannot use those three colors. Occasionally, you can still use red, white, or black in your thumbnail; you just do not want to make these colors the main color in the thumbnail.
Add End-Screens
Adding an end-screen to your videos is like giving viewers a Call-To-Action. End screens appear in the final seconds of the video and include clickable links to your profile, as well as other videos. These are a simple way to guide your viewers toward more of your content instead of leaving them out there clueless. Having end screens in the videos will give viewers a direction on what to watch next, instead of leaving after just one video. When you direct the viewers to other related content or playlists, you keep them engaged. In addition to this, you even build stronger connections with your viewers. The more you interact with them, the more your channel will grow!
Get Professional Guidance
Several YouTube promotion companies are willing to help you every step of the way when it comes to acquiring organic views on YouTube. These companies offer a wide range of facilities involving well-written articles, blogs, interviews, reviews, press releases, and so much more to gain the traction your work deserves. All of these facilities are curated according to specific needs and might even be customized to fit your needs, too. These wide ranges of packages, which are pocket-friendly, can help you go a long way in this journey.
Going viral is challenging today. The tips above can help you increase your organic views on YouTube. So, stop worrying and give it a try!
