The most important tool of today’s time for promoting anything is the social media platforms. Social media is the fastest and simplest way to get the word out about your art or business. For musicians, artists, and creative personalities, social media platforms have become a great way to reach their targeted viewers and share their art with the world. Major music streaming platforms like SoundCloud have become the most appreciated platform by upcoming and booming musicians. Along with this, they have been given the opportunity to utilize social media platforms through SoundCloud to promote their tracks and art.
Social Media in the Promotion of Tracks
As the popularity of SoundCloud grows, it has been giving its listeners the chance to share their favorite tracks on other social media platforms like Facebook and Snapchat through their app or website. All of the listeners know that half of the joy of discovering new tracks on music streaming platforms is obtained by sharing the killer track on social media platforms. The process of sharing the SoundCloud tracks as stories on Facebook and Snapchat is quite simple.
1. In the latest version of the app, the listener needs to find the track, the playlist, the musician’s profile, or the album they want to share.
2. There is a tap icon that is displayed on the screen; the listener has to tap on that share icon on the screen.
3. Then the option for sharing the track on Facebook or Snapchat appears and the listener can choose on which platform they like to share their favorite SoundCloud track by tapping on ‘Share to Snapchat’ or ‘Share to Facebook’ depending on the device they are using.
4. The post can be customized by including a personal touch through a caption or SoundCloud Giphy stickers.
5. The last step is to click share to let the world of Snapchat and Facebook know what the listener has discovered on the music streaming platform in the form of stories on social media platforms.
Apart from these two social media platforms, where tracks can be shared through SoundCloud, there are other platforms like Instagram and Twitter where the artist or the listener can share their created or favorite tracks by posting the SoundCloud link of the song with personalized captions and pictures. Using the tracks as a background score for their reels is also a great way of letting people know that you have discovered a hidden gem among the bundle of upcoming artists. Creating a page dedicated to a particular genre or your favorite artist is one of the most powerful ways of spreading the word and it also helps people of the same taste to explore and talk about the tracks they like. This is a very simple way of promoting SoundCloud tracks through social media platforms.
Building a brand is very essential when you are thinking about promoting your art; this is because the audience needs to get familiar with your name and your signature style before you drop a bomb of a track. For this too, social media plays a huge role. If you are an upcoming musician or a singer, you need to make sure that you are utilizing your social media profiles efficiently in order for people to recognize you.
A good and compact profile on social media platforms with details about yourself and your music along with high-quality images of your album arts, performance, video, and snippets of your performance and behind the scenes are required to attract the audience.
Other Ways to Promote SoundCloud Tracks
Website: The worth of having a good website is undeniable. Imagine you released a new track on social media or on digital platforms and the people start liking it so much that you might get a chance to be signed with a well-established record label company but the site where you have posted your song has no other information about you. How will the record label company contact you or an event organizer wants you to perform, how will he contact you and get to know more about your music? This is why a detailed and well-organized website is crucial. Your website should contain information about your personal life like what you like and what you don’t to make the website more relatable. It should speak about why you chose this career and how do you think you can grow and contribute to the music world. There should be a different page for all of your released tracks and albums and what you have planned for the future like your plan for touring and holding concerts. A different section should feature the achievements that you have gained when you started this journey of becoming a globally acclaimed musician.
Collaborating with and Featuring Other Artists: One of the most effective ways to make the audience know your name is by collaborating with other artists of the same genre as yours. This way, the fans of both the artists collide and create a huge pool of people supporting you and your fellow artists. This is beneficial for both of you. You can also feature artists of the same genre that your listeners like in your new or upcoming track. This trick intrigues the audience and keeps them guessing what you can create alongside a different artist of their preference.
Paid Promotion Services: If you think, investing your time in promoting your track is a bit too overwhelming and you would rather spend that time creating better music then you can blindly choose the promotion companies to take the load off your shoulders. These promotional companies have curated services that are pocket-friendly and highly reliable when it comes to promoting in the right ways. The experts working with these companies have worked in this field for over a decade and have the power to make sure that your track reaches the huge amount of audience it deserves.
Creating good music and promoting good music might be equally tough for a booming artist, but through some simple tips and guidance from the professionals can make a great difference and help the artist to stand out in the crowd.
