SoundCloud was founded in Stockholm in 2007 and has now become one of the most popular platforms for musicians, DJs, and music producers. It allows artists to share their work and build a fan base. Growing on SoundCloud opens doors to gigs across the country, even worldwide, for many artists. But with so much music and insane competition out there, it can be hard to stand out. That is why good music promotion matters.
The right approach toward SoundCloud music promotion helps you reach more listeners and grow your following faster. So, let’s talk about how you can rise above the competition and get your music noticed on SoundCloud.
Why should you consider SoundCloud music promotion?
SoundCloud works differently from other social media platforms or YouTube. Its algorithm is not as clear, but it plays a big role in helping musicians grow. If you want to build a fan base, the platform helps to know how to get your tracks heard. There are said to be around 175 million SoundCloud users. That is almost half of Spotify’s more than 300 million monthly users. However, when it comes to giving underground artists a chance to shine, SoundCloud performs way better. Its monthly listener count is also about double the 88 million Apple Music subscribers. This makes SoundCloud one of the top places to share your music.
SoundCloud stands out because it lets users upload more than just singles or albums. You can share your mixes, radio shows, and podcasts, too. This makes it an ideal platform for musicians, especially DJs who want to post full sets or special shows. Another plus point of using SoundCloud is that the platform offers direct monetization. This is available for those with SoundCloud Pro accounts. It gives artists a way to earn money straight from their plays.
If you want to reach more listeners and grow your career, SoundCloud is an important tool. Learning how to work with its features can help your music get noticed and take your journey further!
How to go viral on SoundCloud?
Before you check out the tips, keep in mind that SoundCloud is a tough space for musicians. To stand out and have your tracks go viral, you need to bring your best to the game. The tips mentioned below will guide you on how to grow your SoundCloud account, improve your music, and do what it takes to get noticed. Follow these steps closely and stay consistent if you want to reach your goal and become a hit on SoundCloud.
1. Create a professional page:
The first step to getting noticed by your target audience on SoundCloud is to set up a strong and clean page. Remember, every detail matters. From your account name to track descriptions, make sure that everything looks polished. A complete and professional profile helps create the perfect first impression. If you are new to SoundCloud and are unsure how to make your page look attractive, here are some simple things you can do to start.
• Username -
Firstly, you need to choose an easily recognizable username. This is the first thing listeners see. Keep it simple so that people can spot it quickly without having to read the whole name. Once you pick a good username, set up a custom URL that includes this username. This makes it easy for fans to find you on SoundCloud and share your link.
• Original avatar -
The next step is to upload your original avatar. Your avatar helps people link your music to you. Many artists skip this step and later face trouble building their identity. Imagine putting out a great track, but people do not even know it is yours. That can be frustrating. You can change this by creating a clear and original avatar, as it will help fans remember who you are.
• Header -
The last step is to choose a header that fits your style. Your header is like a cover image for your page. It should include your username and artwork that reflects your music. A custom banner adds a personal touch and makes your page stand out.
Also read: 12 Steps to Your Shorts Viral on YouTube
2. Consider your target audience:
On SoundCloud, the audience is the real king. If you want to go viral on the platform, you need to focus on your listeners. Your goal is to create music they love and want to hear again and again. But how can you do that? The first step is to understand your audience. Learn what their favorite genres are. Find out what music means to them. Look at what sub-genres they enjoy the most on the platform. It is just as important to know what they do not like in a track.
Once you have this information, use it to guide your music. Avoid the things the audience dislikes and add more of what they enjoy. When you keep creating tracks that fit your listeners' tastes, you have a better chance of making a song that really connects with them. That is the kind of track that goes viral on SoundCloud. Remember, if you want to get noticed and grow on SoundCloud, you need to put your audience first. The more you understand them, the easier it will be to create music that makes an impact. Keep this in mind every time you work on a new track. That is the real key to building a fan base and becoming known.
3. Award your fans
A great way to keep your fans happy and attract new followers to your SoundCloud account is to reward those who support you. Start by making a list of people who have followed you for a long time. Look for those who like your tracks, leave comments, and stay active on your page.
Once you have the list, send these fans small gifts along with a thank-you note. This simple act shows how much you value their support. It will help deepen their connection with you and your music. When others see how you treat your loyal fans, they will want to be part of that too. This can inspire more people to follow you and engage with your tracks.
In the end, your audience plays the biggest role in helping you grow on SoundCloud. The more you win their hearts, the better your chances of becoming well-known on one of the biggest audio streaming platforms.
4. SoundCloud Pro
If you want to go viral on SoundCloud, you need to use every tool that can help you. One of the best steps is to get a SoundCloud Pro account. Experts suggest this because it gives you access to advanced features that can help you reach your goal. With SoundCloud Pro, you can:
• Customize your profile and URL so your page looks unique
• Get unlimited upload time and share as much music as you want
• Promote your tracks on SoundCloud discovery pages to reach new listeners
• Access advanced insights to see who is listening and how your music is doing
• Get promoted by the SoundCloud artists’ relations team to help grow your reach
These features can help you connect with your audience and improve your account. So, take the step and get SoundCloud Pro to bring your music closer to industry standards.
5. Make shareable music:
For any track or piece of content to go viral, it needs to be shared by many people. This is how music spreads fast on platforms like SoundCloud. That is why you must focus on creating songs that people not only enjoy but also feel excited to share with friends.
To do this, you first need to know what your audience loves. Take time to learn about their taste. What styles do they enjoy? What kind of music gets them hooked? Then, look at what is trending in the music world. You have to pay attention to what is getting attention right now. When you bring together what your listeners like and what is trending, you have the perfect mix. This helps you make tracks that stand out. People will want to share your music because it speaks to them and fits what’s hot.
6. Curate your fan base:
As it was mentioned before, getting more plays on your tracks is necessary if you want them to rise on SoundCloud. More plays help your music reach more people. This can get your tracks on the radar of a bigger audience and give you a real shot at going viral. But to get more plays, you need to build a large fan following.
The logic behind this is really simple: the more followers you have, the more people there are to listen to and share your tracks. This means more plays for your music. These plays can help your songs gain attention and spread faster on the platform. That is why you should focus on turning people who like your music into true followers. When you have a strong and loyal fan base, you create a steady flow of plays for every track you release. This is what helps you move closer to your goal of going viral. So, keep working on building that solid group of fans who will support you and share your music. That is the real key to lasting success on SoundCloud.
7. Engage with your listeners:
It is very important to stay connected with your audience and never treat them like they are just numbers on the screen. As a musician, your fans are the people who support your releases throughout your career. They are the ones who can lift you up or turn away and make your career fail. This is why you must make the effort to keep them engaged and show them real respect. Always remember that your fans are the heart of your music career. Without them, it is hard to succeed or even grow. So, make sure to do everything you can to connect with them.
Take some time to reply to their comments on your tracks. Answer their fan messages with care. If you know any of their birthdays, send them warm wishes. You can also give small gifts or tokens of thanks whenever you can. These small acts go a long way in winning their hearts. The more you show that you value them, the stronger your bond with your listeners will be. In the end, a loyal fan base is what helps you grow on SoundCloud and beyond. Never forget to show your gratitude and keep the connection alive.
8. Tag your songs:
Imagine your song goes viral within a small group or community but struggles to reach a wider listener base on SoundCloud. All that effort and excitement, yet your track does not get the attention it truly deserves because people cannot find it. That would be disappointing, right? This is why adding the right tags to your tracks is so important. Tags help people discover your music, even if they have never heard any of your songs before.
When you upload a track on SoundCloud, take a moment to think about what tags would help it show up in search results. For example, if your song fits into a trending topic or style, make sure to use that trend’s tag. This way, when someone searches for that word or phrase, your song has a much better chance of popping up in their results. Using tags the right way can help your music reach more listeners. This does not just happen with SoundCloud, but on other platforms too. It is a simple step that can make a big difference. So, always take the time to tag your tracks properly. It will help your music travel farther and improve your chances of going viral.
9. Cross promotion:
Music has no limits, so when you promote your tracks, share them across as many platforms as you can. This will help you get more plays and reach a wider audience. Many experts agree that social media is the best place to start for cross-promotion. Have you ever wondered why? Because more than half of the world’s population uses social media. This means your target listeners are likely active on any of these social media platforms. Promoting your music where your audience spends time gives you a better chance of getting noticed.
Begin with key platforms like Facebook and Instagram. These sites have huge user bases and are great for sharing music. From there, you can expand to other social channels. The more platforms you use, the more people will see and hear your work. Cross-promotion on social media will give your tracks the exposure they need to grow. It is a smart way to boost plays and build your fan base.
These are some of the tricks that will help you grow organically on the platform. To make this growth even bigger, you can work with a SoundCloud promotion platform. These are affordable and have packages that will suit your requirements well.
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