For a very long time, people have loved to believe that Google is the only available search engine. No matter how weird it sounds but YouTube is another major search engine. Well, more specifically, a search engine for videos!
Believe it or not, YouTube is much more than just a video streaming platform. It is incredibly powerful for marketing your brand.
As per a recent study conducted by experts, over 78% of marketers believe that YouTube is the most effective platform for brand promotion.
In an era reined by video content, this figure is quite impressive. To make it even more convincing for you, below listed are data-backed statistics that you bet you didn’t know until now.
7 solid reasons to pick YouTube as your promotional platform:
1. Over 1.9 billion active monthly users
2. Over 81% of the users aged between 15-25 years
3. An average user spends 11.50 minutes on YouTube/ everyday
4. More than 90% of the shoppers discover new brands through the platform
5. 8 out of 10 users watch videos on YouTube
6. More than 1 billion hours of video are being watched every day on YouTube
7. More than 500 hours of video are uploaded every minute
So, next time you wonder where to promote your video content, look no further. Now, coming to the next big question:
Why YouTube video promotion is crucial?
The internet is massively crowded. Getting people to notice your videos is a serious challenge, let alone engage with the content. So, unless you promote it diligently, don’t expect to receive your desired results.
3 key reasons to promote your videos on YouTube are:
1. Incredible New Audience
Given that YouTube is the second largest search engine, imagine the vast audience base it entertains. In one word, huge!
People from all age groups and different parts of the world spend hours on the channel. Hence, you certainly do not want to miss out on the opportunity to share your video with a broad audience base.
2. Stand Out
The problem with a huge audience base is the challenge to get noticed. But with proper promotion, you’ll eventually see steady results. Promoting videos on YouTube allows it to reach millions.
You do not gain the initial traction but gain the target audience’s attention with promotion.
3. Direct the massive web traffic
How many times have you watched a video on YouTube and wondered where to find more of such videos? By promoting your videos on YouTube you can direct your users to the website’s landing page.
And, once they are there, you can nurture them for buying a product or at least sign up for your email list.
Some brands might have bigger budgets than you.
So does it mean you would fail even before starting? Wrong. There are numerous eligible companies out there, all ready to promote your videos!
Instead of wondering how to promote youtube videos, hire them to see real success on YouTube.
Enough with the benefits, let’s get to the exciting part: how to promote videos on YouTube.
Below listed are a few tried and tested strategies used by the professionals that will surely set your YouTube video for success!
9 successful ways to promote videos on YouTube are:
1. Must-See Titles
Promoting on YouTube is all about presentation. What you see is what you believe, isn’t it? The titles are the make-or-break elements of your video’s engagement and performance level.
However, the key to crafting a catchy title is tricky. To grab the attention of the audience you need to make one from the audience’s perspective. The experts follow some specific criteria to create perfect YouTube titles. They are:
• Find the right, relevant keywords
• Keep it Short and Precise
• Keep the title clear, informative, and not too-pushy
• Tell readers why it is relevant to them
• Characters should stick between 41-70 (Recommended 55)
2. Prompt Optimization
FYI: 70% of the videos that show up in the Google search results are YouTube videos.
Don’t believe it? Check it for yourself. But have you ever wondered how? Well, the answer is through SEO optimization. The way people search for products on Google, they do the same on YouTube. Therefore, for your video to show up during search results, it has to be optimized properly.
The professionals optimize the below-mentioned elements to increase your chances of showing up:
• Titles & Descriptions
• Keywords
• Engagement (Likes, comments, shares, views)
• Tags
• Categories
3. Google-Friendly Keywords
As it turns out, there are millions like you trying to promote their videos on YouTube. The only difference is the way, you chose to promote it. Professionals are well-versed with the evolving market trends and know which keywords will help your YouTube video rank higher.
They have tools that help them to find out the most relevant and Google-friendly keywords.
4. Catchy Thumbnails
Thumbnails matter more than you could imagine. Maybe more than titles! The reason is visuals are more attractive than texts. YouTube produces thumbnails for all videos. But the trick is to choose the correct thumbnail.
To boost a video’s performance, you need to pick a catchy thumbnail for the best results. The experts keep in mind a few simple rules for choosing the best thumbnail, they are:
• Format
• Resolution
• High-Quality Image
• Size
• A Close-Up image
• Adding text and colors
5. Remember the metadata
Amidst all the other features, don’t forget about the metadata. There are two thumb rules when it comes to your metadata.
• Be honest
• Quality over Quantity
Keeping in mind the above two things, frame your metadata. This feature also applies to the categories and tag section.
6. Hit Targeting
If you’re a beginner in the world of promotion, look out for what your competitor is up to. If in doubt, allow the experts to find out what kind of views receive more views and engagement. This will let you get an insight into what works and what doesn’t.
The professionals have pro-tools that help you set precise targets. The target is based on the following features:
• Demographic
• Preference
• Hobbies
7. Cross Promotion
YouTube in itself garners an incredible audience base. Imagine the boost your videos would receive when it is promoted across the various social media platforms. Social media is the backbone of today’s digital world.
The professionals promote your YouTube video using catchy titles, descriptions, and CTAs across Facebook, Instagram, Twitter, Reddit, Pinterest, and other channels.
By simply clicking on the embedded link, the web traffic could be easily directed to your YouTube channel. Hence, more engagement, views, and plays!
8. Powerful CTAs
CTA (Call To Action) is perhaps the best way to get your videos noticed in the crowd. They typically boost the immediacy of the YouTube video content. Let’s face it, not everyone who enjoys watching your videos is going to become your subscriber.
In such a scenario, it is best advised to place your CTAs in the description or maybe in the video itself. Allow the experts to decide that. The CTAs come in the form of like, share, comment or subscribe.
9. YouTube Playlist
A YouTube playlist is one of the best ways to receive more views on your existing videos. Once you’re done uploading a new video, add it to a playlist. For better results, allow the experts to curate a playlist for you.
In case you’re creating a new playlist, the professionals would follow a few simple steps to get more views, like:
• Give a catchy name to the playlist
• Put a relevant and meaningful keyword in the title of the playlist
• Add an informative yet precise description and add best-suited keywords
• Group similar videos under the same playlist
By doing this, the experts ensure that the visibility of your video is increased tenfold.
There’s no doubt that all the musicians are eagerly waiting for a huge audience base which is tough without the help of any YouTube music video promotion company. And Music Promotion Club has smoothened the things so that the users can experience a hassle-free service.
