SoundCloud is a major music streaming platform, where a lot of musicians are emerging and trying to reach out to a large number of audiences. But as the creators are increasing at a fast pace, that is why it is equally difficult to grab the attention. For all emerging artists, getting discovered is the very first requirement and they of course need to understand how to promote SoundCloud song. Well, a few changes in the SoundCloud profile can help an artist to grow in their music career. Here are some ways outs to improve discoverability on this platform –
1. Use the ‘Spotlight’ feature:
SoundCloud gives a unique feature to all musicians and artists. Their ‘Spotlight’ feature can be very helpful for all the artists to make a statement with their work. This special allows one to pin 5 best works, whether it’s a song or a playlist. This feature helps to get the attraction of listeners and garner more people in the shortest period of time.
2. Collaborate
If you are in an industry, you will see a lot of people who might be a step ahead in some skills. You can always work to improve yourself but sometimes collaborating with a few artists can be very much helpful. This way, you can make much better music just by teaming up with more artists. A song becomes even more graceful when two brilliant artists come together and work on the same project. By doing so can reach out to the audience and get discover more about your musical career.
3. Create a better image
Creating a better identity among everyone is a very important thing for all beginner artists. The first thing that a listener notices about an artist is their profile. Make an attractive profile and present it with a good display picture and a header image. Use pictures that depict who you are and what you do. Using this strategy can be very much helpful to build an identity among all fellow artists. With this process, one can gain attention from potential audiences organically.
4. Google search optimization
Google search optimization is a very important thing to grow in the community. It majorly depends on how the name of the song has been presented. The platform Google likes to clarify each word. That is why putting the name of the song in a proper way and adding the artist's name properly can help to get boosted on this platform. Along with that, keeping the same on SoundCloud along with other social media sites and linking all together can be really helpful. This way you can get more followers on each platform and grow at a fast pace.
5. Download gates
Keeping download gates can be a useful strategy to implement on this music streaming platform. You can use the software tool for download gates. A listener can click on the download button and in exchange, the listeners have to follow your page. This way both listeners and you will be benefitted. You will get more followers on the platform and the listener will get the opportunity to download the track. It is a very impressive tool to grow on SoundCloud in a brief span of time.
6. Do promotion
It is a hassle-free way to get established in the industry and improve your discoverability. You can always get in touch with a promotion company that will implement a different strategy to garner a worldwide audience. Promotion companies use methods like press releases, blogs, reviews, interviews, and many more things to attract audiences. If you take service from a company like this, then you do not have to worry about any part of the promotion and give your complete focus on making new music. Try to reach out to as many promotion companies as possible and accumulate the maximum number of exposure.
7. Keep the page updated
Try to keep your page updated with every release. Sometimes it happens, that you release one song, and there is no other news regarding the next release. Do not do anything like this, and maintain a certain amount of activity on the page. If a listener is getting updates about your next release, they will also feel connected and excitement will build among them. It is a very good strategy to keep all the listeners hooked and engaged. If you once lose engagement, then it becomes even more difficult to gain attention.
8. SoundCloud promotional channels
There are certain promotional channels that will help you to promote songs only from this platform. These promotional channels have the potential to reach out to major audiences. Working with these channels can also help you to connect with bigger channels and grow in your career. They work according to your genre, so get more advantages.
9. Use attractive cover arts
Every cover arts are different from each other according to its songs. as an artist, you should always represent your album in a unique way and create an attractive cover. By doing so, you will easily captivate the listeners and gather more people in the shortest possible time. Cover art has the potential to convey the message of the album. This will grow more interest among the listeners; therefore it will keep the spark alive to listen to the songs on the album.
These are the very important things to improve your discoverability on SoundCloud. Apart from doing all these acts, the process of gaining audiences becomes way too complicated and difficult. So these are some wise options, which you can always use.
