Vevo is not unknown everyone whether it is the artists or the fans. This platform is best known as video hosting service that is comprised with a huge and dynamic library of music videos and each of them is original content. The platform has been embracing music artists regardless of their music style and genre, since the inception the platform.
It was founded by Sony Music Entertainment and Universal Music Group and it is currently the biggest channel for gaining exposure and popularity through music videos. As a result, a major amount of music artists in the modern days are willing to get the ‘vevo’ watermark on their music videos which can help them cater to more loyal fans. However, if you are willing to host your video under the label of Vevo there are simple steps you need to follow. Let’s take a deep dive.
Does Vevo accept music video submissions from independent artists?
No, unfortunately, Vevo does not accept music videos from independent music artists as they only cater to artists who are partnered with a Vevo-certified distributor. You need to work with Digital Service Providers (DSP) like DistroKid, Ditto Music, or Vevo Partner in order to be eligible for music video creation. The DSP you work with will not only help to ensure your presence in Vevo’s network but will also help to gain more promotional benefits on YouTube as Vevo hosts the videos through its official channel on YouTube.
How to upload your music videos to Vevo?
• Create an account with the DSP.
First comes first and in this case, finding an official distribution partner for Vevo is your first task. Whether you work with Ditto Music, DistroKid, 1710Media, Highvibes Distribution, 1710Media, or any other official partner; each of these distribution partners will help you create your official account on Vevo as a music artist. According to Ditto Music, the official partner of Vevo; music artists who host the video through Vevo are capable of keeping 100% of their earned royalties through the platform. These distribution partners are reliable as they have successfully empowered numerous music artists till now including the emerging artists as well as the established celebrities. Vevo sheds light on all kinds of artists without showing any bias. However, partnering with the DSP is a must.
• Upload your music video content.
Once your account on Vevo is created as a professional music artist, you will be able to upload and host your music videos through Vevo with the help of your personal dashboard. Your artist channel on Vevo is similar to YouTube only that you need to put all the necessary information like artist name, media links, bio, high-quality profile image, custom banner, channel meta-data, music genre and style, creative description, and so on. While the DSP can take care of it, you can also customize your artist profile if needed. However, there is a catch.
A lot of independent and rising music artists like you are also trying the same which makes the queue of confirmation even longer than it is supposed to. As a result, Ditto Music and some other distribution partners claim that it can take around 10 days to create the profile after your video submission if you have not already created it. To be on the safe side, it is recommended to partner up first and then create your profile manually which fastens the process.
• Wait for the right time.
As mentioned before, if you do not have the profile already, it can take much time to upload the video. But if you already have the Vevo account, your music video will be hosted within 24 to 48 hours only. It does not take much time to get the approval and the chances of approval are greater when work with the official distribution partner.
What are the specifications for music videos on Vevo?
You might have already noticed that Vevo hosts high-quality music videos that are cinematic and engaging. Therefore, creating high-quality and attractive music video content is the first priority here. Besides, Vevo also offered a long list of guidelines and specifications that should be followed to be part of the platform. Such as,
• Video Resolution: 1080p (Full HD) [minimum requirement]
• Video Format: .mp4 or .mov.
• Audio Codec: AAC, stereo, 44.1 kHz, 320 kbps.
• Video Codec: H.264.
• Frame Rate: 24 FPS or not less than 23.98 fps.
• Bitrate: Minimum 7500 kbps
Effective Tips for Success for Vevo Video Hosting
• Video File – Vevo seems to prioritize professionally produced music videos more than a freelance job. Try to send a high quality video that is already finished so that they can add their watermark to the final product.
• Accurate Metadata – The metadata for the music video must include all the elements like the artist's name, sing title, music genre, ISRC code, and other information that showcases the authenticity and legitimacy of your official music video. It helps to avoid delays when you provide complete and accurate data to the professionals.
• Copyright Compliances – Only metadata cannot prove your legitimacy so you should also ensure the fact that all content is original, fresh, and properly licensed. You can also send a copy of the licenses if required.
• Start Promoting – Make sure to submit your video content at least 7 to 10 days before its release so that you get the promotional buzz as soon as it is launched. It is also recommended to embark on promotional and marketing approaches such as content marketing and social media marketing which allows gaining more traction and exposure from the market.
Final Thoughts
Vevo is definitely the right choice for music video promotion needs but it is also difficult for a music artist to focus on so many aspects together. Other than the distribution partner, you can also hire a promotional agency that allows gaining more popularity and online visibility.
