SoundCloud is one of the most influential music platforms that has helped to shape the music careers of many artists. The platform not only offers exposure and popularity for emerging artists but also helps them find fans while offering a chance to monetize their music content. As a result, most music artists want to establish themselves on this platform in order to become professionally acclaimed.
However, SoundCloud is also a very competitive platform where gaining attention is not that easy without consistent promotional approaches. Whether you want to get more likes, comments, play, or reposts; you need to follow a handful of promotional strategies that let you stay ahead. Let’s find a few of them.
1. It’s Obvious but Make Good Music
Literally, anybody can upload on SoundCloud but not everybody is a seasoned music artist. So, before you jump on the platform for streams, make sure to create good music that can actually help you stand out. While there will be always some similarities in styles and genres; individuality and uniqueness play a vital role here. Stay true to your craft and always make sure to upload high-quality music. You can also send your track to tastemakers for honest feedback before releasing it. Do not just upload everything you create but only upload the best of your creations.
2. Buy a SoundCloud Plan for Artists
SoundCloud has a lot of subscription plans for the artists on the platform that offer extra features and tools to help in promotion. In 2024, you can find a total of 5 different plans namely,
• SoundCloud Next ( It is Free)
• SoundCloud Next Pro (11€/month)
• SoundCloud Go (5.99€/month)
• SoundCloud Go+ (10.99€/month)
• SoundCloud DJ (19.99€/month)
These plans can be quite beneficial for keeping track of online engagement and traffic as they help to get critical insights based on different demographics. It helps to monetize your music and also shares data about the potential listeners and fans.
3. Always Keep Your Profile Updated
No listener likes a stagnant music profile. Just like musical creations, they also seek more information and updates on the profile that keeps them updated about your music. Starting from the profile image, and cover image to the artist's bio and song description; there are various sections to put current images and add written content that can describe you as an artist and also about your work. Make sure to write proper descriptions and add attractive images. Ideally, the images should stay the same as it helps to recognize better among all other artists. But you can also use the latest album and single covers based on the releases and upcoming projects.
Also Read: Follow 10 Organic Tricks Before Purchasing SoundCloud Promotion Packages
4. Leverage Existing Audience Base
The audience base that already exists on SoundCloud is more likely to get engaged with your music and leverage this audience base to get more plays on the platform. Try to look for other sources which can offer you exposure from a larger number of people. These sources can include,
• Promotional channels
• Repost Channels
• Record Labels and Collectives
• Other Music Artists with a Bigger Fan Base
• Playlist Creators
You can also use blog sites, YouTube channels, Spotify playlists, or social media influencers to reach out to more potential audiences in the market. This way, you can secure more plays from the listeners outside SoundCloud.
5. Email Marketing is Still at the Top
Email is not old school but rather the king of marketing which is authentic and trusted by all. As a rising music artist, networking and improving your contact list is one of the crucial tasks. Email can help to make your communications more secure and smooth with authenticity and professionalism. When you have a good mailing list, you can simply notify them of everything you embark on musical venture. Whether it is an upcoming concert or a giveaway competition, share everything through email and most people will try to show up. Email can also help you pitch your music to seasoned personas who can guide you better.
6. Are Repost Chains Useful?
Repost chains are still considered to be one of the powerful elements of SoundCloud which helps to secure more plays and likes on the platform. It is an effective way to gather attention from multiple accounts through an automated and simple say. A repost chain is formed when a group of people on SoundCloud automatically repost a track at regular time intervals. It can help to improve exposure on a greater level for music artists.
7. Leverage the ‘Free Download’ Option
SoundCloud comes with a handful of powerful tools and the ‘Free Download’ option is one of them. It is the fastest option to get DJs to have access to your music as well as the fans. The download option also helps to get more fans who can download your music and feature it on the other playlists are mixes. While it is a great way to boost your exposure in a short duration, it can also improve the number of plays for that song. When DJs utilize your track in the mixes; you will get exposure from the curious listeners who found your music through remixes.
8. Be Part of the Community
SoundCloud is not only a music platform but also a community of music artists and listeners who support each other. Be an active member of the community and support other artists to grow through likes, reposts, and comments. While you should not expect but it is like a mutually beneficial situation when the other artists do the same for you. Make sure to keep your music discoverable with tags and descriptions which can help to find relevant listeners and a fan base.
Concluding thoughts
Following these promotional strategies can help to improve your play count for SoundCloud Music however; it will take much time to get a minute spike in numbers. If you are looking for quick and effective results; it is recommended to hire a professional promotional agency that specializes in SoundCloud Music.