The unparalleled importance of SoundCloud cannot be denied in the modern world where most talented artists are getting recognition from the platform. It has currently become the launchpad for singers, rappers, and music producers to gain attention from global listeners. However, it is also making the platform highly competitive with so many artists trying to stand out and create their own fan base. Following promotional tactics can help to gain some advantage that allows staying ahead in the game.
With a simple search on Google, you can find plenty of professional agencies offering SoundCloud promotion packages which help to gain more exposure and popularity on the platform. However, before hiring a professional agency; there are many ways to improve the listener base with nothing but the tools offered by SoundCloud only. If you are a music artist as well, check out the 10 effective organic tricks for SoundCloud promotion that you can embark on before hiring an agency.
1. Tagging for Success
When you are an emerging artist, it gets difficult for listeners to find your music unless they read about you through some blog or other content. However, a lot of listeners also depend on the tags and recommendations to find new artists. Therefore, tags prove to be highly important on SoundCloud and work like organic keywords only. Tagging your music with the right tags of genre, style, mood or even instruments used can help to find more relevant listeners who are actually looking for new music, similar to yours. Some artists also like to add the name of the place or region through tags, which helps to create local buzz. The more accurate the tags are, the more visible your music becomes.
2. Make Sure to Add ‘Buy’ Link
Getting listeners and plays is nice but if you actually want to make some money from the beginning, make sure to add a ‘Buy’ link which can be purchased by the online users. You can add the buy link for your track by just clicking on the ‘Metadata’ tab while you're uploading a music project. Ensure adding the right ‘buy’ links for platforms like iTunes, Bandcamp, Beatport, Juno, etc to name some. If you are looking forward to increasing the stream count for royalty, also add the link for Spotify.
3. Utilize the Waveform
Waveform is a great way to engage online listeners through comments. It offers room for interaction with your target audiences and helps to instill more online traffic and engagement which improves visibility for the track. With more engagement and traffic, your music can become a part of the algorithm and recommended to other artists who might like it. Waveform can also help you stay connected with the fans and the community.
4. Get the Art ‘Picture Perfect’
The importance of graphical elements for music is quite high and it can provide some promotional benefits as well. With so many artists and songs available on SoundCloud, it is quite common to forget an emerging artist’s name or the name of a particular song. However, visual elements can stay with a long-lasting impact as they can quickly pique interest in a glance. It can help people recognize your project easily while adding more depth to the theme.
5. Privately Share Tracks
This feature is one of the best for artists who need to make last-minute changes. The platform allows sharing tracks privately and you can send them to collaborators, industry experts, tastemakers as well as fans for feedback. Sharing privately does not hamper the online activities that take place on the stage. You can also share with only a few selected fans which offers a sense of exclusivity to them.
6. Keep Publishing
Once you are confident that further changes are required, you can happily upload your track and wait for responses. Make sure to share it with as many people as possible. You can share the track anywhere and promote your music along with yourself. However, you cannot make any changes once you have uploaded it. Therefore, it is recommended to start early before the launch of the track.
7. Edit Audio without Making Any Changes
As mentioned before, you can edit audio on SoundCloud if you find some changes are needed. You would not be losing on any likes comments or online activity which makes the online engagement intact and you can start later where you left off.
8. Keep Sharing
Share is care and you should not just share your own music but other artists as well. Re-posting the musical works by other artists can help you gain shares from other artists as well. It is a mutual respect that every artist on SoundCloud has for each other. Always remember, it is not just a music streaming platform but also a community of music lovers. Be active in the community to gain more exposure.
9. The SoundCloud Link
Integrate other links to your SoundCloud profile to gain maximum traction. Integrating social media platforms can help you gain attention from Facebook, Twitter, Instagram, and many other platforms. You can even add email and Google+ accounts which allows others to reach via these platforms.
10. Optimize Your SoundCloud Profile
Never forget the basics! SoundCloud Bio and Profile play a vital role in creating an identity for the music artist and you should focus on that too. An Artist profile that with well-informed and well-organized can gain more attention as well as retain the visitors on the platform.
Final Thoughts
Even if you hire an agency for promotion, you should always utilize the aforementioned practices to improve your SoundCloud profile and its presence on the platform. With a combination of professional and organic approaches; you can gain greater benefits of promotion.
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