How Music Promotion Club Promotes YouTube Videos with Google Ads: A Complete Guide

Music videos are one of the most important assets for music artists that help them to gain attention from online users on YouTube. The idea of creating official music videos and visualizers has worked quite fruitfully for the artists, as it allows them to gain more traction from YouTube with the help of visual support. YouTube currently has more than 2 billion active users on the platform, and tapping into that active audience base is what every music artist wants.

However, YouTube has also become highly competitive with an increasing number of creators on the platform, which has increased the number of channels and video content on the platform. Similarly, the global music industry is also rapidly growing with many emerging artists, musical styles, and genres. As a result, the modern digital landscape has become highly competitive, and modern artists need much more than just making music to stand out. Music video promotion can be an effective solution to this, as it helps to stand out and gain exposure. Artists can also avail of services for YouTube video promotion with Google Ads, which works quite well for all kinds of artists, including rappers, singers, DJs, producers, and record label owners.

Creating an effective and successful YouTube ad campaign requires expertise, in-depth knowledge of the market, and years of experience, which you might not have. That is why it is recommended to hire a professional agency like the Music Promotion Club that specializes in the task. This professional agency is a reliable partner for music promotion and music video promotion, as it has been successfully empowering music artists for a long time now. Our company is an official Google partner, and it is capable of creating highly impactful YouTube ad campaigns. Let’s take a better look.

 What is Google Ads, and why does it work for YouTube?

Google Ads is an online platform that helps businesses, brands, and individuals run their advertisements across Google’s other properties, such as YouTube, the Display Network, and Search. It works quite well for YouTube as both are the creations of the parent company Alphabet. They are compatible, and it allows YouTube advertisers to reach targeted audiences based on their online behavior, interests, and demographics. Such ad campaigns can help to drive more sales and online engagement, and for music artists, it turns into more views, comments, web traffic, and brand awareness for music. The ad campaigns are comprised of detailed integration across different platforms under Google’s ecosystem. As a result, it helps to create high-ROI campaigns with better results.

Google Ads: Reasons to Work for YouTube

Google Ads can help you create and manage online ads, which can help promote your business or products, and that is applicable to music artists, too. The ads can appear in Google Search results, mobile apps, partner websites, as well as on YouTube, where advertisers can find different pricing models like cost-per-view (CPV) and pay-per-click (PPC). Some of the considerable reasons are,

• Targeting Audiences with Precision – Google Ads will allow you to target YouTube users based on different demographics such as age, location, gender, interests, online behavior, etc, and many others. This helps to target audiences precisely so that your ads are shown to people who will be interested in the music video content.

• Diversified Ad Formats – There are various ad formats that you can utilize for creating an effective YouTube ad campaign. The different types of ads help to serve different purposes, including improved brand awareness and online presence.

• Utilize Google’s Ecosystem – Google’s mega ecosystem comprises YouTube and other platforms, which help to gain maximum reach among potential listeners and viewers who can also become loyal fans. As a result, the highest conversion rate can be achieved.

• Results are Measurable – Google Ads can also help to gain detailed insights from the ad campaign, and the transparent reports can help you track the performance of your promotional campaign. The insights can be utilized to optimize the campaign for better results through increasing views, conversions, and subscribers.

• Goal-oriented Ad Campaigns – You can also create effective ad campaigns with specific objectives that align with your music career goals. There can be various goals for a professional music artist, whether it is gaining more fans or establishing a strong online presence.

How does the Music Promotion Club promote YouTube Videos using Google Ads?

As mentioned before, the Music Promotion Club is an official Google partner, and it only utilizes official YouTube ad tools in order to provide complete authenticity and affordability, along with effective results. The company has been serving in the industry for nearly a decade, and it leverages the YouTube advertising platform to empower music artists. The company mainly utilizes in-stream and discovery ads to make sure your music video content can reach the maximum number of like-minded users who already follow similar artists or have a knack for a similar kind of music to yours.

Our agency runs each promotional campaign via official Google Ads placements, and it can show your video to real users based on targeting. The ad impressions are quickly visible through the YouTube analytics, and you can have complete ownership of the campaign. We do not sell views, likes, or subscribers, but you can assure yourself of an improved music career on YouTube with better visibility and online presence among other music artists. Each ad campaign is fully trackable in YouTube Analytics, and you can tweak the settings based on demand.

How many types of YouTube ads are there?

There are a total of 6 types of YouTube ads that you can utilize through Google Ads, such as,

• Skippable in-stream ads: These ads mainly appear at the beginning of another video content, and viewers can skip the ad after 5 seconds if they want to.

• Non-skippable in-stream ads: These ads cannot be avoided, and viewers must watch the whole ad to continue watching the video content. It can last up to 15 seconds.

• In-feed video ads: These ads appear as thumbnails and sometimes as headlines on YouTube search results or next to related videos.

• Masthead ads: These are premium ads with a large format that show up at the top of the YouTube homepage.

• Bumper ads: These are non-skippable ads that last for a maximum of six seconds.

• Shorts ads: These are vertical video ads that are shown in between shorts and appear in full-screen.

Being one of the leading agencies with more than a decade of experience, the Music Promotion Club makes sure to utilize different types of YouTube ads to create a diversified ad campaign that works effectively for the artist. These campaigns are created based on the needs of the artists or the YouTube channels, which makes them purpose-driven and goal-oriented. These goals include improving brand awareness in the industry and on YouTube, reaching out to new listeners, finding targeted audiences, improving views, likes, and online engagement, bringing web traffic, and many others. Let’s find what kinds of benefits you can gain from Google Ads.

Benefits of Google Ads for YouTube Promotion

Google Ads can effectively promote YouTube videos of all kinds, and it can successfully reach the right kind of audiences for each promoted content based on their relevance. It can help to reach the specific goals of the music artists on YouTube, which include improved traffic, brand awareness, increased number of fans and subscribers, etc, to name some. It works on YouTube and the entire Google network to find the right kind of viewers who can resonate with the music video content. Here are some major benefits that you can gain with the help of Google Ads,

• Visibility and Reach – As mentioned before, YouTube has more than 2 million active monthly viewers, and the ad campaigns can help to reach and tap into this active viewer base. Google Ads can significantly improve the number of views and reach of your content by leveraging the huge audience base, which allows showcasing your video to more people around the globe.

• Precise Targeting – You can easily target audiences based on specific demographics to precisely target them among the mass of global online users. You can utilize different metrics and keywords to find more people who can engage with your content and come back for more.

• Purpose-oriented Campaigns – Based on your objectives, you can customize your Google ad campaigns, and they can be anything, ranging from gaining more views to increasing brand awareness in the competitive digital landscape.

• Affordable Budget and Trackable Results – Google Ads come with flexible budgeting, and you can easily control your spending on these campaigns. It comes with the benefit of pay-per-click, where you only pay based on the number of clicks you receive. The budget plans are perfect for the music artists of all kinds, whether a mogul or an emerging star. Since the results are trackable through analytics, you can learn from the insights and implement them in your next campaign.

• Fast and Adaptable – YouTube ad campaigns can deliver quicker results than any other organic method of music promotion. It requires less time than the SEO approaches and offers impactful results within a short period. Google Ads can be easily integrated with all kinds of Google products, which allows access to a broader ecosystem, which is perfect for global advertising approaches.

 Case Studies or Proof

Music Promotion Club has become a reliable name in the music industry by serving numerous emerging artists seeking popularity. Our company has successfully empowered a lot of music artists, and our client base is quite diverse, with DJs, rappers, singers, composers, as well as record labels. These Google-approved campaigns are highly fruitful, and they have helped our clients pave a successful music career ahead. We help music artists on YouTube by maximizing their viewership and popularity in the competitive market.

It is only fair not to believe what an agency claims before you witness the results in your own eyes. We understand the concerns and skepticism of music artists before purchasing a promotional service, as it comes with monetary exchange, and most artists are not sure what kind of results they will receive. To make things easier for you, here is a case study of one of our loyal clients from the past, Lady D.

• About the Artist

Diana Pombo, better known as Lady D, is one of the talented emerging artists from Fort Myers, Florida, in the USA who created a strong identity with her rapping skills and a gritty style of hip-hop. With her blended style of hip-hop and disco, she proved that she was equally skillful in both rapping and singing. The artist offers a bilingual approach through her music creations, where she utilizes Spanish and English. After gaining her initial traction in her musical career, this talented person contacted us and opted for a promotional package after having a fair discussion on what would suit her promotional needs.

• Initial Condition (Before Campaign)

Just like any music artist should check the promotional packages before purchasing one, Lady D did the same on our official website and then consulted us for a better recommendation. At the initial stage, D was struggling to gain ample views, and it was around 300 only. She was in dire need of new listeners, organic views, and more subscribers to create a successful career ahead. Although we do not guarantee to provide more monetization benefits, it eventually happens when a music artist receives more organic views from credible sources, and the royalty gained is increased, too. By incorporating her raw ideas and requirements for a music career, we created the first ad campaign for her, and it ran effectively.

• Final Results (After Campaign)

It is not easy to fulfill all of your promotional requirements through a single campaign, as sometimes you need to test the water first. Lady D cooperated with us and made sure to provide all the elements and information needed for the promotion. After availing of our services, the artist witnessed improved results, and she decided to work with us for around a year. During this phase, she bought a total of 17 promotional campaigns. With a consistent approach and effective ad campaigns, the artist managed to gain over 224k views along with a huge amount of web traffic and online engagement through likes, comments, and shares. We also provided her with a detailed analytical report so that she can understand her target audiences, viewers, and fans.

Other than Lady D, we have also promoted many other artists like D Ray, Relentless Hope, Catchem  Streetz, etc, to name some, and you can also check their case studies from our official website. Music Promotion Club is built with a highly dedicated workforce where each member strives to promote the artists with a deep passion for music. We understand that a low number of views can be quite heartbreaking for the rising artists who are working very hard to pave their way in the industry. We want every music artist to feel proud of themselves, and we have successfully retained their pride.

Why Choose Music Promotion Club

Music Promotion Club is one of the leading promotional agencies in the market, which has been serving music artists for a long time now. Just like the name of the agency suggests, it specializes in promoting all kinds of music regardless of the origin and musical style of the artists. Whether a rapper, a singer, or a DJ, we welcome every music artist on YouTube to visit our official website and take complete advantage of our highly effective promotional services. Here’s why you need to choose us,

• Official Google Partner with official and authentic YouTube Ad tools

• Decade of experience in music promotion with in-depth knowledge and expertise

• Content marketing through PR distribution, music blogs, and artists' interviews, along with the benefits of SEO optimization.

• Get a chance to get featured on a global digital music magazine, Daily Music Roll, which is published every month with new content

• Get the desired number of organic views from your preferred region of promotion, whether it is worldwide or in a different country.

• Add your video link, budget, and requirements, and the rest will be taken care of by us while you focus on the creation of your next music video.

• Highly affordable packages with seasonal discounts and easy payment methods

• 24/7 active customer services and consultation for the YouTubers

• Complete blend of 100% professionalism, transparency, and effectiveness

FAQ

Q. When did your agency start promoting music videos?

Ans – Music Promotion Club started back in 2014, and more than a decade has passed since we started promoting music videos. Just the evolving music industry, we have gone through a fair share of changes as well, but nothing could change our goal of empowering music artists with improved visibility and exposure for their official music videos. Our workforce specializes in compliant Google Ads campaigns along with content marketing, which offers impactful results.

Q. How much time does it require for the completion of a campaign?

Ans – Well, this is a completely subjective matter as different promotional campaigns can take different times to complete their goals. We make sure to run our ad campaigns until the music artist has received the desired number of views. So, if you are looking for greater results, it can also take much time, as we only provide organic views and exposure from credible sources. While the time completion cannot be told certainly, we can say for sure that each campaign starts within 24 hours after payment and creative check. Therefore, your campaign can begin on the same day you ordered.

Q. Do you only provide views or subscribers as well?

Ans – At Music Promotion Club, we work based on integrity and transparency, and we cannot assure you of a guaranteed increase in subscriber count. However, we strive to provide organic views for the artists through Google ad campaigns, and these targeted ads can easily reach out to the interested and like-minded users who can also become subscribers when they like your content. So, be hopeful since there is a chance!

Q. Can you promote the entire YouTube channel?

Ans – Although we focus on promoting single music videos, we can also work on an entire YouTube channel of music with the “channel-boost” plan. It cycles through new and back-catalogue videos each week, which helps the channel gain a lot of engagement and total watch time. Similarly, if you are promoting multiple music videos from your official YouTube channel, the results will positively embrace your channel too.

Q. Do you only promote music videos?

Ans – Yes, just like our agency’s name suggests; we specialize in promoting music videos only. Staring from our team to our promotional network, everything is based on the common passion for music and the artists. However, Google Ads campaigns can work for all kinds of creators, and if any YouTuber needs our help for promotion, we will be more than happy to do it.  

Conclusion 

YouTube is the largest and most competitive platform for online videos, where all kinds of creators are struggling for popularity, and music artists are also among them. Focusing on the promotional approaches can create a block in the creative flow of the music artists, and so, it is recommended to hire a professional promotional agency like us, the Music Promotion Club, that can help you grow your music career rapidly.