YouTube has become the largest video streaming platform out there. Right now there is no other platform that has so many opportunities for video creators. With this video streaming platform, you can get established in your career in a lot easier way. There are a huge number of creators who are using YouTube to reach out to the maximum audience. So it is quite difficult to gain the attention of people. In this scenario, people often take the help of campaigns and other promotional tools. But it is very much important for creators to understand if they are achieving any growth or not.
For this, YouTube has given its own analytics segment for everyone to have a clear idea about their growth. But there are a few metrics that can help you to know your progress in a lot better way. With the help of various KPIs, you can get the chance to recognize many intuitions that can help to understand the growth on YouTube. In YouTube analytics, there are multiple metrics that you can follow to identify your development. Here are some of them-
1. Average percentage viewed:
From the YouTube metrics, you can get to see the average percentage of views. This can help you to understand how many people have watched your content. Along with that you also get an idea if your video has the ability to grab the attention of viewers or not. It is one of the best things that can assist you to work on videos that people like the most. If YouTube can recognize that people are liking your videos then they also suggest your videos on relatable search results. This way you can gain more attention from your target audiences in a lot easier way. Average percentage has a lot of potential to provide you the data that how many people are watching your videos. As a YouTuber, it is very much important to gather information like this. It can help you to make a better impact on the audience.
2. Average view duration:
YouTube metrics can help you understand your video's average view duration. This view duration is displayed by dividing the total watch time by the number of views. From this, you can get a clear idea of how many people watch your content. Besides this, can also know if there are any replays or not. It is a great source to know the impact of your video on the audience. Other than this, you won’t be able to understand if people are liking your videos or not. From this, you can understand if the content is reaching out to people by following up on the average view duration. And even if people are not liking your work and not watching your video after a few minutes then you will get less average view duration. Thus, it is a useful way to keep an eye on your growth.
3. Watch time:
Watch time is a piece of information that is the most useful resource to know how much time have people invested in your work. The higher watch time means that you are succeeding to gain the attention of the audience. This can also boost your reach to more people in a short time span. YouTube is offering all these different services to a creator because it becomes much easier to create new algorithms to make the video even more engaging. With higher watch time you can get into the recommended section, which is very much helpful to expand the reach. Alongside these, according to the watch time on each video, you can create a new playlist based on the theme, length of the video, and styles. This has the potential to make your videos even more engaging.
4. Re-watch:
A lot of time, audiences re-watch a certain part of the video over and over. You need to understand one thing that if people are re-watching a particular part of the video, then they are liking that bit because of certain interesting facts. You have probably said something interesting that has intrigued the audience. If you encounter any kind of thing like this, then you have to understand that people are willing to see more content of you on that particular subject. It is very interesting data that can help you to make improvements to your creations. You will get to know this specific re-watch segment as YouTube provides a graph of the response of people in every part of the video. Thus, with the curve, you can get a clear idea of people’s liking n your videos.
5. Engagement:
On YouTube, it is quite easy to understand if people are getting engaged or not by following up the like, dislike, sharing, and commenting. It is one of the easiest ways of recognizing the audience’s reaction. It is one of the most important data that can help you to cognize your growth on this video streaming platform. From this, you can also know how many people are supporting your work. It is a very much important aspect of knowing the growth. Other than that, likes and dislikes are really significant to know what kind of videos people like the most. This way you can work more on that particular topic and expand your reach.
6. Card clicks:
Card clicks are an interesting thing about YouTube. It is a slide-in panel, from where the audience can visit another video, subscribe to your channel, click on different websites, and more. From this activity, you can get the knowledge of what kinds of things people are liking to do while watching your video. This can also assist you to make your video even more engaging. Alongside, it will also offer you to place more exciting cards to include in this tab, which will be helpful to gain more watch time and subscribers on your channel. As a YouTube video creator, you can boost the traffic on your website in a lot easier way.
7. Unique viewers:
Unique viewers are a number of each audience who are more engaged with your videos more than others. It is a tool of YouTube metrics that helps you to understand the audience base. This way you can understand the actual size of your audience. After getting an idea of the audience number, you can build an engagement with your audience. A lot of time it is seen that unique viewers are watching your videos more than your subscribed audiences. It has positive and negative parts at the same time. If it ever happens to you then understand that you need to put more effort to engage your existing audiences. And along with that, you have to encourage unique viewers to subscribe to your channel and turn on the notification. These few little steps can help you to gain more watch time to reach out to the maximum number of audiences in a short time span.
8. Subscriber growth:
From YouTube metrics, you can reckon your subscriber growth. Your subscribers are the most honest and loyal viewers who have publically accepted your work and chosen to be a subscriber. They are also the most engaging audiences that you can ever find. With this subscriber growth, you can reach out to even larger audiences in a brief time. From the subscriber growth, you can also get to know what kind of videos people are willing to watch more. Therefore, it can refer you that what kind of videos you should make more frequently. If you prioritize your audience’s choice, then it becomes even easier to captivate their attention without putting much effort.
9. Traffic source:
Traffic source is another very important part when it comes to extending reach on YouTube. From this, you can get an idea that from where your audiences are coming to know about your video. Here you can get information on external referrals like social media platforms, various other sites that embed your videos, and different other recommended sections. It is useful in various aspects of your career. With this, you will get the knowledge that in which part you have to work more to gain more attention. There are various sites that different people prefer when it comes to exploring new things. So, you have to keep all the opportunities open to bring more people to your website.
These are all the YouTube metrics that can help you to develop your work even more. By analyzing all these metrics you will get a clear idea of every nitty-gritty part. Therefore, if you are trying to gain huge recognition on this platform then you have to keep a keen eye on the YouTube analytics. Other than that, you won’t be able to various aspects of the platform. Along with this, you also have to know about multiple YouTube analytics tools apart from YouTube Studio. With the help of tools, your work will become even easier and hassle-free. Hence, here are some tools that can help you in your work-
I. Google Analytics:
Google and YouTube, both have a common aspect and that is the search and traffic. You can always set up YouTube tracking in Google Analytics. If you ever do so, then you can accumulate more details in an effortless way. By connecting Google Analytics, you can gather information in less time too. If you are trying to succeed in your career on YouTube, then you have to keep a close eye on the reports. By analyzing the reports in a proper way, you can make a huge development in your work. Thus, it is a very important part that you need to put your effort into.
II. Hootsuite:
Hootsuite is another tool that you can use as a YouTube analytics tool. You can add your YouTube analytics insight with the Hootsuite dashboard. It is a very efficient tool that can help you to analyze your growth in a much more proficient way. It can also help you to understand the channel performance and different other social media channels. From this tool, you can get regular reports, which will help you to enhance your work even more. Along with that, you can also get scheduled reports that will make your work even easier. Therefore, you can definitely use this tool to analyze your career on YouTube.
III. Tubebuddy:
Tubebuddy is a third-party YouTube analyzing tool. This tool is designed in a way that can make analyzing way easier for you. Along with that, from this tool, you can get better ranks in the YouTube algorithm. This tool is specifically structured in a way to provide you with better ranks. Other than that, it has various other advantages that can surely make your work handier and less stressful. With their effective features, you can get a clear clue in which part you have to focus more, which can provide you with more success without putting much effort to recognize them.
IV. VidIQ:
VidIQ is an excellent tool for YouTube analytics. From this tool, you can data from every hour, which means they have the potential to give data that how many audiences have visited your video in the last hour. Apart from that, they also provide data on your competitors to stay ahead of everyone. This tool has various features that can make a huge impact on your career betterment. For example, they can recommend YouTube SEO in various places like titles, descriptions, and other things. With the help of this tool, you can get detailed analytics, which will help you to grow on a large scale. And the significant part of this tool is that you don’t have to put much effort and they will provide reports that are really required for your work. Using this tool can be very much useful for your career.
These are all the things that you need to know about YouTube metrics. It is a significant part when it comes to building a career on this single platform. Well, if any artist purchases promotional services from a reputed YouTube promotion company, then it will be easier for them to check whether the views coming to their videos are organic or not using the aforementioned tools. It will help further them build a flawless career. Thus with all these analytic metrics and their tools, you can work on the loopholes in a whole better way. So, try to analyze the details in a proper way to provide the best content to your target audiences. With a complete analysis, it will become much easier for you to work on various videos and captivate worldwide audiences in an easier way.
