Over the past few years, the music industry has evolved massively. TikTok, the short-form video platform was introduced a few years back and since then it has made a huge impact. Currently, sharing music on online sites has become easier than ever. Along with that, discovering new music is another thing that has been effortless for the users. With the help of social media sites, many artists get discovered and get the chance to achieve fame. Now, in every part of the music industry, social media sites have been infused. Both have become an integral part of each other. However, TikTok has given music artists many perks but has disturbed the industry too.
With the help of platforms like TikTok, music marketing has become effortless than ever. Therefore, now anyone go viral without any hassle. By using such a strategy, one can get the chance to reach out to more listeners in a brief time and attain success. In the present scenario, social media sites and the music industry have become a major part of each. Thus, let’s find out some of the positive and negative effects of TikTok in the music industry-
• What are the positive effects of TikTok on the music industry?
1. Helps to discover artists:
TikTok has a wonderful algorithm that assists in discovering unknown artists. The trends of this platform help to discover even the unsigned artists. On this platform, artists with fewer followers can also get discovered and get established in their careers. The algorithm of TikTok helps to reach out to artists who make videos on similar soundtracks that you listen to. If you are an artist on this platform, then you have the chance to get discovered by the masses and become the next successful musician in the industry.
2. A huge chance of collaboration:
TikTok is a platform that promotes collaborating on the platform. If you collaborate with other creators or do remixes then your chances of being viral will increase at a large scale. It is one of the most fruitful ways of accumulating audiences and gaining fame. The more you collaborate with other creators or artists, your chances of expanding your reach will increase. There is a high chance you will get at the No. 1 position on the platform which will be immensely helpful for your career.
3. Go viral:
This brilliant platform has the potential to make you viral overnight. It has been observed that artists have gone viral on this platform and then became a sensation globally. With the help of the TikTok trends, your songs can picked up really quickly and help you to get millions of views. Big names like Doja Cat and Lil Nas have achieved such huge success through this platform. Thus, you can understand the power of TikTok in the music industry. By using the platform right, you can achieve enormous success in the world of music.
4. TikTok is reshaping labels and artists:
TikTok has had a deep influence on the music industry. It is now even more evident as artists and music labels are reshaping them according to their trends. If you have noticed then you can understand the various music genres have become famous now. The pattern of music has changed. And music labels are focusing on certain kinds of music projects. All these have taken place for the influence of TikTok on the music industry. Therefore, this social site has introduced many things in the music industry for all.
• What are the negative effects of TikTok on the music industry?
1. Problems regarding artist revenue:
TikTok is definitely helping artists to reach out to their target audiences and gain fame. But it also has a great effect on the revenue of the artists. It decides how an artist will get paid. On this platform, various issues like copyright infringement are there. That is why, artists do not get paid in the right way and end up earning less money. Many times it came to see that artists go viral but do not get sufficient payment. The royalty system of this platform is quite different than the others. A lot of times, artists need to get a million views to get money from the platform. That is why, artists do not get the same amount compared to other social sites. It is one of the negative effects of the site that is a matter of concern.
2. Users lack in attention span:
TikTok is a short-form video platform. The videos on this platform are barely 30 seconds. That is why, users have an attention span of 10 seconds. Users on this platform skip a video after 10 seconds if they do not find it interesting. It is one of the most crucial parts for all the creators. Artists are not getting sufficient time to attract their listeners. Many artists are investing their time in making a well-versed song. But they are being pushed to the sidelines even before listening to the song completely. It is one of the biggest negative impacts of this platform on the music industry.
3. Over-reliance on the platform:
Currently, one of the biggest problems of this site is that it made the music industry over-reliant on TikTok. Artists are literally pressured by the recording labels to post their songs on this platform. According to the labels, the songs will not make it to the audiences if it is not posted on TikTok. Many artists are not comfortable with such recommendations because it is creating a sign of unskillfulness. They have the potential to achieve the exposure on their own without sharing the song on TikTok. This over-reliance is a negative impact that has made TikTok to the music industry.
The music industry has gotten a lot of advantages and disadvantages due to TikTok. It has changed the whole scenario in a few years and will continue to do so in the future.
