Most of the musicians right now know that promoting your music is a good way to make your mark in the world of music but there is a lot more to it than just singing your heart out. Sue, you are capable of making good music and posting all about it on your social media pages but are these enough to get you the stardom and the respect your music deserves? Well, having an EPK might help you reach the extra mile in this marathon. To have an EPK for music artist is like an employee having their resume. You will need it to get jobs and clients to find out what you do, what you have the potential to do and what are your strengths. But what is it exactly, you may ask and this blog will give all the answers you would need to build your EPK and use it to your advantage.
First things first, EPK or Electronic Press Kit is like an online resume that is made up of your or your band’s bio, music, and videos. It contains high-resolution photos and images of you or your band performing, album art, social media, and streaming links. Along with this, you can add a lot more things like your achievements, awards, or tour plans. Now, let’s discuss what the usefulness of EPK is.
Displaying Your Career
As mentioned earlier, an EPK serves as an online resume for the professional front of the music industry. Whenever you are doing something new and evolving your music, you can add it to your EPK for records, and do not skip any details as this is one of the most useful ways for event planners and record labels to get information about you and your music. Just like a resume for an ordinary employee, an EPK for music artist will serve everything collectively within a single platform and the employer; in your case, clients and record labels will not have to go digging through your social media profiles to know about your music and style.
Building Your Brand
Building your brand means knowing what kind of music you do, what have you done so far, and what you anticipate doing in the future. Now, when you hire someone who will work on building your brand for you, it might become tedious for them to search your social media profiles for every detail, and will take up a lot of time. So handing them your precisely and accurately curated EPK will do both you and your brand-building manager a favor. They will have certain guidelines that they will be aware of to follow along with other important details.
Everything about You Is Here
From your previous song tracks that you have released, to your next track, from your social media handles to high-resolution images and videos of your performance along with links for the music streaming platforms, everything that someone needs to know about your musical career can be added in an EPK. Apart from this, the logo of your band, album art, and typography can be added and customized. Hold on, because the list goes on. You can create different folders and add your music and on which platform they can be streamed on, you can add reviews from fellow musicians and feedback from your fans, and you can add the engineering gears you bring to your performance and what you need while performing, you can add if you have some special requirements like accommodation and one meal of the day. But always remember to add your contact information at the top of each document just like a normal resume.
Analytics, Tracking, and Engaging Your Fans
A lot of the EPK for music artist have a tracking feature that helps you to monitor how many people or who have watched your EPK which in return helps you to understand the effectiveness of the EPK and improvise and customize if something needs to be changed.
Engaging with fans on social media is a good way to promote but you can also use an EPK for your fans to gather there. You can use the EPK to post images and videos that you would not post on social media like candid photos, show posters, and popular tracks for your fans to hear.
Paid Promotion
If you think all of the work is becoming a bit too much for you to handle then do not worry because the professionals are there to rescue you. There are several companies that have experts with decades of experience in this field and in exchange for very little money; they can create outstanding results for you and your music.
So, don’t think too hard on this and try your hands at creating an EPK for you or your band, if you get stuck, no need to worry as the professionals are always there to help you out.
