SoundCloud has become the most effective bypass platform for music artists that helps to get global attention. Starting from singers, rappers, and DJs to record label owners; everyone can target their audience globally with the help of this platform. However, with the growing number of music artists and competition for popularity within them; it can get a little difficult to grow awareness among listeners. Therefore, SoundCloud promotion is crucial in order to gain recognition, and listeners and to expand fan base.
Based on various musical personas such as artists, DJs, and record label owners, here is a complete promotional strategy to step ahead on the SoundCloud music scene.
For Artists
SoundCloud offers an instantaneous line of communication with music enthusiasts and listeners around the world who can help to promote music successfully.
1. Engage with the SoundCloud Community
SoundCloud community is quite strong and active and being a part of it can help to leverage your musical career as an artist. That is why it is important to keep close communication with the community and listeners through activities like responding to comments, following distinctive artists, and liking and reposting tracks. Engaging with the community can help to foster better relationships with increased visibility on the platform. Community support helps to grow faster than anything.
Also Read: How can viral SoundCloud promotion enlist your track in the most-listened category?
2. Collaborate with Other Music Artists
Collaboration projects allow you to tap into a newer audience base while adding more versatility to your musical creations. You need to partner with the artists whose musical works align with your own style or you can go for some fusion combination. The key is to offer listeners something new that can entice them more than your regular musical releases. Cross-selling and collaboration are the main ingredients of a successful music artist. Collaborative opportunities are beneficial for both parties as they gain more and new listeners.
3. Leverage SoundCloud Groups
You must join relevant agencies in your niche community by participating in discussions percentage your tracks and also offer feedback on other artists’ works of artwork. Group engagement can help to gain more organic exposure from the market. These groups are filled with active online listeners who are also part of the community. Therefore, you can get relevant and organic listeners.
For Record and Production Labels
SoundCloud is considered to be an extremely good platform for labels to showcase their musical profile along with other information. Record and production labels must know how to sell artists and music on the platform of SoundCloud.
1. Create a Branded Profile
First, you need to create a cohesive and visually attractive profile on SoundCloud that reflects the label’s identification. Try to use a constant profile photo along with a cover photo and bio which is easy to recognize and describes your label in brief. This helps to create a brand perception in the market and easily creates awareness among both, the artists and the listeners. Make sure to include hyperlinks to the website as well as other social media contacts which can make the listeners follow you for more updates.
2. Curate Exclusive Playlists
Curated playlists are great for grabbing the attention of listeners by highlighting certain styles and tracks that are capable of taking the spotlight. By highlighting the exceptional tracks you can attract more listeners on the platform. However, you must regularly replace and sell these playlists, or else they will not stay trendy and engaging if listeners only find the same songs again and again. In order to improve your gain, you can also collaborate with other labels and influencers.
3. Release Special Premieres and Exclusives
Utilize SoundCloud to post exclusive new releases and special tracks which are usually capable of gathering more attention. This way you can generate more anticipation among the fans while enhancing the chances of your releases gaining traction from the market. Such exclusive releases can also offer you an ample dose of web traffic along with online engagement.
For DJs
While DJs are best known for performing in various places and worldwide venues. However, they need to create their own musical career as well which helps them to stand out among the horde of many others. Here’s how DJs can utilize the SoundCloud treasure trove,
1. Develop a Unique Brand
Make sure to create a unique and awesome emblem identity that reflects your style and identity as a DJ. Use the everyday branding factors that consist of emblems, cowl paintings, and a compelling bio that describes you as a DJ and your music. Not only music but this can also churn more curiosity among the listeners as they want to know more about the DJ.
2. Make Collaboration Projects with Vocalists and Producers
DJs are versatile with their wide range of composing skills along with mixing and mastering. When they collaborate with other vocalists and producers; it creates an amazing fusion style that makes the music even more engaging and captivating. The best part of being a DJ is that you can adapt to any musical genre and offer something that is completely new and genre-bending as well.
Also Read: Know-How Organic Soundcloud Promotion can help Artists to Grow their Fan Base
3. Engage with the SoundCloud DJ Community
Among numerous groups on SoundCloud, there are some especially focused on DJs. Try to participate in them along with the boards, and discussions. It will help you connect with fellow DJs, discover new abilities, and percentage your mixes. Networking in a DJ Community is the best thing you can do to improve your popularity while gaining more collaborative opportunities.
Concluding Thoughts
SoundCloud music promotion requires a tailored approach for everyone whether artists, DJs, or label owners. To leverage the potential of such tailored promotion, you must hire a professional agency that is well-versed in the field. A professional agency can help you with a well-designed promotional strategy that you cannot make on your own.
