SoundCloud is one of the most important platforms out there, for aspiring musicians, producers, and DJs. Founded in Stockholm in 2007, growing a solid following on the platform will help artists gain popularity and live gigs across countries. Propelling artists and their careers to the next level, tapping into the promotions on SoundCloud will get musicians instant and insane exposure across social media as well. However, the algorithm of SoundCloud is not well understood by the industry. Just creating a catchy tune or an enjoyable song is not enough, to get viral on the platform, musicians would need to cater their releases to listeners and the current trends while building a solid fan base.
So let’s see how any musician can do proper viral Soundcloud promotion in easy steps.
1. A recognizable username:
The first step of getting famous on SoundCloud is picking out a custom URL or a recognizable username for the profile. The username should be easy to scratch for, clean, and simple so that people can remember it with ease. It is also advised to make the URL as short as possible so that people can have the option to manually type it in.
2. Artist brand and image
To get famous, you must consider yourself as a brand and the same rule applies to SoundCloud as well. On the platform, having a good picture can help you create your artist brand. So make sure the image is clear and high-quality and goes perfectly with the vibe you bring to your listeners. If the profile is personal, it would be better to use the artist's press pictures, in the case of a label account, the company logo can be posted too. However, make sure the picture is high-quality so that it does not appear blurry or unprofessional.
3. Artist bio
SoundCloud also allows artists to put bios so that they can introduce themselves to their listeners. Share with the world of SoundCloud what you are and what you offer in two or three sentences. Artists can also display upcoming tour dates in the short bio along with linking different social media platforms, so make sure you try to form that connection right from the start, of your artist bio.
4. High-quality promotional art and music
When you are uploading music or promotional art on the platform, make sure the quality is top-rated. While uploading mixes and tracks on SoundCloud, use uncompressed files (AIFF/WAV/FLAC). The same thing goes for your promotional art as well. In addition, use features like SoundCloud tag to tag the gene of the music with the song which makes it more visible and discoverable. Also, make sure to put a well-thought-out description for each track.
5. Determine current trends
The music industry is always changing and every now and then trends are emerging that are completely different from each other. To get viral, the easiest way is to follow these trends and in no time you will have more attention. You can check Billboard Hot 100 and most played genres on music streaming platforms to make sure which genres are trending and if possible give your new music a touch of these popular trends.
6. Collaborating
Reaching out to musicians and asking them for collaboration is another quickest way to develop a fan base and increase your stream count. Search the rising and popular artists of your genre on SoundCloud and reach out to them via social media directly, or by contacting their manager. Sometimes these collaborations and features may cost a price, so make sure to seal a deal before moving forward.
7. Share the SoundCloud URL whenever possible
Post your SoundCloud page whenever and wherever you can. The best idea is to post the link on your social media handles. Then ask your followers and encourage people to listen, like, and share your content so that you get more streams on the platform. If you have an artist website, make sure the SoundCloud URL is displayed predominantly on the first page itself. Use the link in the social media descriptions as well.
Other than these tips, make sure you interact with your audience and keep asking them to support your music to build an intimate connection with them.
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