The fact is not unknown that YouTube is the biggest online video platform right now where all kinds of creators upload videos. Starting from tech, and entertainment to education, business, and real estate; one can find creators and includes from every industry. Currently, the platform has more than 2 billion active users who watch more than daily 10,000 hours of online videos collectively. The number of creators on the platform is also increasing which is why every creator must know how to promote a video on YouTube.
There are various strategies for YouTube promotion and you are not required to follow all of them. Instead of experimenting with new ideas, try to implement practical strategies that can offer instant results. If you are not sure where to start, here are 15+ strategies that can help you stand out!
Practical Strategies for YouTube Promotion
• Engaging and Must-see Titles
Before even watching your video content, what most viewers see is the title of the video content based on which they decide to watch your video content. Therefore, the title has to be relevant and clear enough to make sense to audiences. If you are a music artist, the title of your music video should clearly offer the name of the song along with your name and the collaborating artist if there is any. You can also add what kind of video it is by adding words like OMV, Lyrical Video, or Visualizer. You can also incorporate keywords in the title which makes it more SEO-friendly and engaging.
• Eye-catchy Thumbnails for Attention
Thumbnails are the images the viewers can see before hovering their pointer in the video. Although it is a still image and not a video, it offers a preview of the video or offers a big reveal that engages viewers even further. Thumbnails provoke viewers to click on the video content and watch it further. However, if you just upload the video, YouTube will create a thumbnail of its own that might not be that appealing to the users. You need to put up custom thumbnails that are high-quality, attractive, and capable of gathering attention from potential users. Make sure to add your logo at the bottom corner so that viewers can easily recognize your work even at a glance.
• Utilize Relevant Hashtags
You might not know but Hashtags can work incredibly well on YouTube. It works like a natural keyword which allows categorizing and indentifying the content easier. It helps to keep your video content under specific themes and topics which allows viewers to discover your content better. By clicking a hashtag, one can have access to the platform's algorithm retrieves videos that include that particular hashtag in its title, description, or tags. Based on the hashtags, YouTube helps to push the videos to corresponding viewer searches. As a result, it can greatly improve the discoverability of your video content. Look for hashtags that are trendy and belong to your niche. And then, you will be witnessing for organic users.
Also Read: Ways to Promote Your YouTube Videos and Channel
• Add Subtitles to Reach More Audiences
Subtitles are something that helps viewers to understand the message of the video well. It is also highly important since there are a lot of deaf users or users who have issues hearing. Subtitles allow them to read and understand the content which offers an interactive experience. Even if a user is watching some video that he or can’t hear at the moment; they can simply watch and read to understand. Subtitles can help to increase engagement on video content and you should also add it. YouTube has also launched a technology for closed captions.
• Make Sure to Create Attractive Video Content
Whether you make music, offer fitness advice, or have a channel for travel vlogging; this rule is the same for all kinds of creators. In order to be successful, you actually have to create compelling video content that can easily pique interest among the audiences. It is recommended to go for organic and authentic ideas rather than copy or AI-generated videos. Consider your videos as your asset and take complete care of them professionally. However, you can utilize AI to brainstorm ideas based on the modern trends in the market. The chance of getting viral is only possible when the video is compelling.
• Focus on the YouTube Channel Page
It is not just your one video content but audiences like to see more. Viewers who are interested in your work are more likely to check your YouTube channel and other works. Therefore, the channel must offer some sense of professionalism. The first impression is the last one your channel should provide the best impression. Keep your channel and video descriptions perfect. Add proper images and social media links for authenticity. Keep your video content organized under the right playlists and make sure to get the blue tick of verification that establishes authenticity.
• Incorporate Keywords Strategically for SEO
Keywords are the main ingredients of marketing and promotion and it goes for YouTube as well. You can incorporate keywords strategically through different sections of your YouTube channel and the content will appear with similar or relevant search results. Search engine optimization (SEO) is not only important but mandatory to rank at the top of YouTube search results. The platform also pushes such video content in its algorithm to make sure it is more recommended to the users. You can also use tools like Google Keyword Planner to identify the trendy keywords that are relevant to your industry.
Also Read: Why Music Promotion Club is the Best Option to Promote YouTube Videos?
• Embed YouTube Video with Other Platforms
One of the greatest advantages of YouTube videos is that you can easily embed them with any kind of content and social media post. The advantage of embedded video is that it does not let the users redirect to YouTube but they can watch the video right from the platform they found. The process is pretty where you go to your video content and then click on the share button which offers an option on ‘Embed’. Click on it and you will get an embed code which you can further add to your website social media platforms or even blogs; wherever you want your video content to pop up.
• Dub Your Content to Get More International Recognition
YouTube is an international platform and creativity has no language barrier. Yet, it could be a little tough for some global users you understand the audio and accent of your content. You can make your video content more widely accessible by dubbing the content in different languages. Dubbing is a simple strategy that can greatly improve online engagement traffic on the channel. On YouTube, translation is available in 28 languages now and the platform will introduce more languages in the coming days. Therefore, no language barrier can stand between you and your international popularity.
• Engage Your Followers
Music artists become successful with the love and support of their fans and if you want to become famous in the industry, you better start engaging your followers who admire you and your work. Whenever you upload video content, you will see viewers and fans engaging through online activities such as likes, comments, and shares. Make sure to like and respond to their comments and do not just put a simple ‘Thank You’ which almost seems AI-generated. Instead, address each fan and try to embark on a conversation or add a sentence that is organic and validates your fans. Engaging with your fans is a special moment for them and they can support you in the long run. You can also utilize timestamps to interact with viewers by mentioning particular moments in a track.
• Host Creative Contests
Online contests and quizzes are great when it comes to engaging your fans and they work pretty well in the case of YouTube promotion. YouTube is filled with thousands of active communities who are also music lovers. If you can engage them through a CTA or call to action, they will follow you loyally. Therefore, not only views but you will also gain more subscribers. You can also host contests for merchandise or ticket giveaways for your upcoming concert which significantly improves sales and offers additional revenue. You can also host polls for voting which makes it fun and engaging for the users.
• The Power of Analytics
Analytical tools help to find critical insights in marketing and promotional approaches and YouTube Analytics is also one of them. You can also look at your Google Analytics and Facebook analytics to find a better idea of your potential users based on different demographics. Analytics can help you find answers to some of the crucial questions like when your fans are most active. Or, what time of the day they are most engaged in your videos? Or, what kinds of videos are getting the most traction from the market? Analytics can identify your target audiences accurately and help to reach out to them effectively.
• Be Consistent with Your Video Content
Being consistent is one of the hardest things that sounds the easiest. Consistency actually works for YouTube promotion as it helps users to remember and recognize your content. The artists who are already famous do not need to worry about it as fans will watch their videos anyway. But for a rising artist like you, it is important to create music videos consistently in order to keep them hooked. If you release only one or two songs every year; other artists will fill in your place. Try to drop at least 1 album project, a few singles, or an EP every year with teasers at regular intervals. In case you have a tight budget and cannot make extravagant videos for each song; you can also add lyrical videos which are easy to make and great for engagement in your YouTube channel.
• Trust the Collaborative Projects
If you have not worked with other artists before, collaboration might sound a little awkward. However, trust the process as collaborative projects tend to be more successful than regular music projects. It helps all artists to gain popularity through a shared project with equal contributions. You can easily tap into the audiences and fan base of other artists and they can enjoy the same vice versa. It is a win-win situation for all the parties involved in the collaboration. Besides, collaborative projects are unique and add more dynamic to your video collection on YouTube.
• Don’t be Afraid to Show Unconventional Creativity
Creativity does not always receive commercial success when it is unique, bold, and something unconventional. There are conventional parameters for creativity and music video standards. You might not want to alter them but there is no point in following the conventional norms in the world and age that is continuously evolving. It is not always about the fame but the passion that makes an artist successful. Be true to your craft and never be afraid to show creativity just because it originated from an unconventional idea. Be bold and stay confident enough to stand out among the horde of other artists. One, who follows his heart, follows the path to fulfillment and no one can understand it better than an artist.
• Mini Video Teasers
Not just music videos but also mini video teasers for creating anticipation among the fans and other users. Even if you are releasing the album later, you can tease the project by dropping one or two tracks from the album. What helps to engage the audiences even more is when you drop a teaser video for the project. If your song is around 3 to 4 minutes long, creating a 20 to 30-second teaser is enough to create the buzz. You can also share the teaser on your social media profiles which helps to receive maximum audiences and traffic on the date of its premiere.
• Post on the Blogs
Music blogs or any kind of blog content is quite popular among the online users as it is written a casually attractive manner. It is read by millions of users and posting your video or the link of the video through content can help to bring maximum traffic and organic exposure from credible sources. Similarly, you can also utilize other content types such as press releases, music reviews, interviews, and many others. This content can help spread more digital footprint in the market.
Final Thoughts
Even after applying the organic methods, it can take a lot of time to get the desired amount of exposure and popularity. It requires a consistent approach with constant monitoring to make the promotional campaign successful. As a result, it can be a lot for a creator who also has to create new and attractive content to keep the channel going successfully. It is recommended to hire a professional video promotion agency in this case who can guide you better and offer ample time to focus on your video content.
Visit Now: https://musicpromotion.club/youtube
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