Videos are at the top of the list of the latest digital marketing trends. It makes YouTube the second most visited website in the world. As per a survey, YouTube users spend as much as six hours on the platform every day on average. If you want people to notice your work or products, you need to make a video about it and post it on YouTube immediately. Suppose you are a musician, if you upload a music video on YouTube, it will get more attention than when you release just the audio version.
You must take advantage of people’s fascination with videos and use them to boost your online visibility rate. But YouTube is an extremely competitive platform with millions of video content vying for audience attention at the same time. You need to put some extra effort to make your videos more accessible and attractive to the target audience. Whether you have just started on the platform or want to boost the number of your current followers, you need to form an effective promotional strategy to win the race on the Platform. Here are some valuable tips on how to promote YouTube videos:
1. Create engaging headlines
YouTube is all about visuals. You have to attract audiences with both the videos and their titles. When the users are presented with a lot of videos, they take a fraction of seconds to decide which one to watch. The first thing they notice is the headline. Headlines are very powerful at capturing the interest of the viewers. That is why clickbait titles work even when they look surely fake or impossible. A good title makes your video stand tall in the crowd.
• You must make sure to create a headline that is brief, compact, and eye-catching.
• Use hyperbole in the titles to make it exciting and intense.
• You can add the current year in the headline to make it more relevant to the viewers.
• You must include keywords in the headlines to make it more SEO-friendly.
2. Create a customized thumbnail
Along with titles, another thing that the viewers notice in the first few seconds is the thumbnail of the video. There are so many options available for the audience that they don’t want to waste much time in deciding which one to watch. So, they go through the thumbnails and choose the ones with eye-catching thumbnails. Generally, YouTube assigns a default thumbnail, which is actually a screenshot of any moment of the video. It may not always be what your videos represent and you have only one chance to impress your viewers. The best option is to create a custom thumbnail to convey what your video is about to the audience. You can also add texts with a particular font and style to establish your brand. It should have a resolution of 1280 × 720 and a 16.9 aspect ratio, which works best with YouTube videos.
3. Optimize your videos and channel
YouTube videos appear in 70 percent of the top 100 Google search results. So, with YouTube, you already have better chances on Google SERPs. But you still have to compete with similar types of videos which also have the chance of appearing in the search results on Google. YouTube itself is also a search engine as most of the viewers find what they want to watch by searching certain phrases on it. You need to optimize your videos to perform better in the searches.
• Add the right keywords in your video title and description to help your videos appear higher in the search results.
• Include appropriate tags to your videos. It will help YouTube to categorize and rank you better in the SERPs.
• Embed keywords in your channel description to boost your channel’s SEO.
4. Know the preferences of your audience
The primary driving force behind your YouTube success is the audience. The fate of your video depends solely on them. If they like what they see, you will obtain a massive number of views. So, pleasing your audience must be your first priority in your strategy on how to promote videos on YouTube.
• Form your YouTube video promotion strategy as per the needs and requirements of your audience.
• You have to research your competitors to understand what type of video content they like and dislike.
• Interact with your followers through the comment section to know what they to see from you Next.
• You can also check your YouTube Analytics of the already uploaded videos to understand the demographics of your existing audience base, like their age group, location, preference, and more.
5. Cross-promote your videos
Most YouTubers have several videos on their channel that have a similar content type. You can promote all the similar content at once with cross-promotion. Want to know how to promote your music videos on YouTube? Cross-promotion is the best answer for you. You can add the links to your other music videos in the description of a video and encourage the viewers to check out those videos. Inform your viewers about your other videos and tell them how those videos are also relevant to them. Tell them you have included the links in the description of the current video they are watching. Encourage them to go through the videos as well after they are finished watching the current one.
6. Collaborate
Collaboration is one of the most powerful marketing tactics that is used by both established and emerging YouTubers. It is used not just to increase your views but to grow your following as well. With each collaboration, your videos get exposure from a newer and broader group of audiences on YouTube. Collaboration helps you build trust among the new group of viewers. They will be more interested to check out your other videos and subscribe to your channel as you have worked with a YouTuber they already know and follow. The key to getting success from your collaboration is finding the right partner.
• You must collaborate with someone who is at a similar stage in terms of follower base and engagement level.
• They must also share the same passion as you with what you are presenting so they seem genuinely enthusiastic about the video.
• Collaborate with various artists to appeal to a vast number of viewers.
7. Create playlists
When the viewers like your video, they might want to check out the rest of your videos. If you have an unorganized channel, navigating through the cluster of videos will be difficult for the visitors. If they have to work too hard to find what they are looking for they will leave and move on to the next thing. It is as simple as that. You need to keep them happy and satisfied by offering them a smooth browsing experience. Create several playlists and categorize the videos into playlists as per their topics. That way your viewers would not have to dig through all your videos to find the ones they are looking for. A neat and organized YouTube channel will appeal more to the visitors and compel them to binge-watch your videos.
8. Use a call to action
When you are looking for ways how to promote a video on YouTube, you must have come across the phrase ‘Call to Action’. It simply means telling your audience to do something you want, which in the case of YouTube videos is to ask your viewers to like, share, and subscribe. The audience also likes it when the creator interacts with them through the video. There is no shame in asking for likes and subscriptions as all the YouTubers, both established and emerging, do it. It has become a norm to use 'call to action' in YouTube videos and many have brought variations to it like asking for the opinion of the viewers in the comment section, asking to check out other videos or websites, and more. Pin your favorite comment letting your audience know you care about their opinions.
9. Upload videos regularly
YouTube algorithm ranks the videos based on several aspects and one of them is regularity. Once you post a new video, you come under the radar of the algorithm and it gets stacked among the top ranking videos. Also, if you have long gaps between videos, the audience base might just forget about you. Most of the people who watch your videos do not subscribe to the channels. They come back from time to time to see if you have new content. But if they don’t see much from you in a very long time, they might question your credibility and not come back ever again. If you have quite a few videos ready to publish, do not upload them all at the same time. Keep them coming keeping a very short interval between them. In this way, you will be able to keep both the YouTube algorithm and your audience satisfied at the same time.
10. Bring varieties
With so many options available on YouTube, people tend to get bored easily and they move on to something else. If you keep uploading the same types of videos, they might get sick of the monotony. In order to keep them hooked, you need to bring variety to your video content. While it is easier for YouTubers who do not restrict themselves to a single category, it might get challenging for those who only make videos of a certain type. But still, you have to work your brain out and come up with a new topic related to your content category. YouTubers who upload music videos can upload a behind-the-scenes video, collaboration video, or question-answer video to add some diversity to their channel. This technique will definitely bring much more engagement to your channel and enable you to create a more solid relationship with the viewers.
11. Try content marketing
Another great way of YouTube videos promotion is content marketing. The entire internet is run by content. And with content marketing, you can target your potential audience on various platforms and websites leaving no stone unturned. Blogs are very popular these days; you can start a blog about your videos. Tell people what your videos are about, what is special about them, and why they should watch them through the blogs. You can convey your message about the videos through a blog. For music videos, content marketing is extremely effective. There are so many music websites, online magazines, and blogs with ample fan following. You can submit your videos to them to get covered by them. It will help you drive massive traffic to your YouTube videos.
12. Share on social media
Videos are the best performing content on social media platforms like Facebook, Instagram, Twitter, and more in terms of engagement. Sharing your YouTube videos on these sites can bring you a flood of online exposure and audience engagement within a very short time. You should share your videos regularly with your existing followers and encourage them to re-share and repost as much as they can. Always enable the sharing option on your posts, so your followers can easily share your content with their friends, showcasing your work to a broader group audience. You can also interact with your followers through the comment section of the post and find out their opinion about your videos.
13. Paid YouTube promotion campaign
There is one shortcut to generating thousands of views in just a matter of days without going through the hassle of forming a promotional strategy. You can put all the marketing responsibility on a professional and concentrate more on the quality of your videos. Most of these sites use effective strategies and the latest tools to promote the videos of their clients. They also have connections with YouTube and other related networks, bringing 100% organic views to the videos. You can find a reputed YouTube video promotion site with just a simple Google search. Select a service that fulfills all your requirements without crossing your budget.
Acquiring massive views and engagement on YouTube videos can now be achieved by YouTubers of all scales by following the above-mentioned techniques. For an added boost in your popularity and to obtain maximum ROI on the platform, appoint a professional YouTube video promotion company right away.
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