SoundCloud is one of the biggest music streaming platforms right now opening up the gate of the mainstream music industry for aspiring musicians all over the globe. The platform has been the initial stage for many prominent celebrities like Post Malone, Don Monique, Kehlani, Bryson Tiller, and more, who made it big in the global music scene being discovered through SoundCloud. Through proper and thorough SoundCloud promotion, budding musicians can infiltrate the vast music industry more effectively than their counterparts. The platform acts like a wide-ranging social network where they can showcase their talent to the world and get discovered no just by the audience but in the industry as well.
SoundCloud has over 175 million active listeners who are always looking for something refreshing and original. No matter what your genre is, there are fans for everything. SoundCloud is used not just by musicians but producers, record label representatives, music managers, radio or podcast hosts, influencers, venue owners as well. This makes the platform a goldmine for opportunities that are required to make it big in the industry. No other platform can avail you of that type of connection that can help you collaborate with others, attract influencers, and reach the audience directly. This is why SoundCloud is used as one of the largest marketing tools by musicians and the music industry itself. Follow the following tips to strengthen your presence on SoundCloud immediately:
1. Choose a proper name
The display name of your SoundCloud profile is extremely important to acquire the attention of the audience.
• Make sure the name is comprehensive and easy to remember so that your listeners can come back to you without having much trouble.
• Your profile name is considered your brand name in the marketing world. It must be appealing to the audience as well as professional enough to the market.
• Make sure that the profile URL is short enough to be remembered by your visitors.
• For musicians, it’s better to use their stage name as their profile name and for label owners, it’s wiser to use their company name as the display name.
2. Include links
SoundCloud comes with the option to sign up through social media platforms. This is because the platform expects you to link your social media with the platform widening its horizon through these mediums. Use this to your advantage to bring the vast traffic from social media in your direction on SoundCloud.
• Include links of your social media accounts to your SoundCloud profile.
• On your profile page, click ‘Edit’ and then hit the ‘Add Link’ button to include the accounts.
• Add the major networks like Facebook, Twitter, YouTube, Instagram, and your personal website if available.
3. Add bio and contact information
The audience always goes through the information provided by the artists. This is why the bio should be short, precise, and to the point and tell them what your music is about, your achievements, the production house you are working with, and other major information about you to be memorable and separate yourself from the crowd.
Adding contact information in your profile helps the music producers, music managers, and other talent scouts to contact you directly. This also portrays your professionalism which is a must requirement to survive in the industry. If they have to struggle to find a way to contact you they might just move on to the next artist on the platform.
Now that your profile is all set, your next step is to concentrate on the most significant aspect that is the music. Creating high-quality music is no joke and with our tips, your music can outshine the contemporaries effectively.
4. Upload the best tracks
SoundCloud is filled with high-quality musical content with today’s advanced technology available to most people. So if you are planning to post your low-quality recordings it's highly unlikely that people will be interested in hearing them no matter how good the piece is. Even if you do not have the best equipment, make the most of what you have to produce your best numbers. Only upload the top-quality tracks that have been properly recorded, mixed, and mastered.
5. Add cover art
Humans are visual by nature. This is why you must add cover art with your tracks and albums that reflect the true essence of your music and keeps the visitors hooked. It also gives you a polished and professional look boosting your brand image. Make use of different designing tools available online and give your work of art an equally mesmerizing cover art.
6. Name your tracks carefully
Just like your profile name the track name is crucially important to get the maximum amount of online exposure. It must be crafted in a way so that listeners can find it again long after they have listened to it.
• It must be attractive enough to capture the attention of the audience.
• It should be simple and easy to remember so that people can look it up and find it easily.
• You should add premier, preview, intro, cover, remix inside brackets in the title appropriately.
• Include the name of the featured artists as well.
• Add keywords to rank higher in the search results.
7. Use right genre tags
Genre tags play a key role in the discovery of music. People search for their favorite genres more than they search for a particular artist. Always add genre tags for each of your creations so that it gets included in the genre list featured on the platform. It also lets people who are not acquainted with your genre know what type of track it is.
After you have successfully uploaded your best creations on the platform you may think your work ends there. You need to make sure that your works do not get lost in the vast ocean of similar other content. Things you could try to get higher visibility on SoundCloud.
8. Use a fan gate for your content
Fan gating is when you allow your fans certain content in exchange for completing some actions such as likes, shares, or follow on SoundCloud, your website, or your social media. This way you can push the vast traffic of the platforms in the direction of your work on SoundCloud and increase the number of listeners. This technique arise curiosity and wonder among fans while maximizing your online visibility effortlessly.
9. Add a playlist
When you have a stable and growing SoundCloud account it is only natural to have more than a few soundtracks up your sleeve. Visitors might get impatient to find the one they want to hear going through the vast number of content on your page. It is wise to organize them under different playlists so that users can navigate through your content with ease to find relevant music. You can categorize them by featured, remixes, covers, year, or whatever is relevant to you.
10. Spotlight your content
SoundCloud offers an excellent feature called spotlight that allows you to highlight some tracks or playlists that will be presented to the visitors immediately whenever they visit your account. Spotlight the best song you have got and make a through good first impression on the audience.
11. Comment on other’s content
As we have mentioned before, SoundCloud is the best place for networking. Building a healthy relationship with other musicians can help you, in the long run, building a good reputation in the industry. A simple comment from you can help you get acquainted with the influential figures on the platform. It will send a notification to the owner of the page bringing attention to your account and content.
12. Repost other’s works
Just like commenting, reposting other musicians' work will not only build familiarity but capture their attention to your page through the notification they get when you repost and comment. Over time your content will also be getting reposted garnering the attention of their audience effortlessly. This is an effective way to promote your work.
13. Promote through professional services
The market is filled with professional SoundCloud promotion services that promise a huge amount of visitors and online exposure in a very short time. All you have to do is find the ideal service that meets all your requirements. Things you need to make sure of before you choose one:
• The service must have a vast and active fanbase.
• They should offer a proper SEO service to maximize your chance of ranking high in the search results.
• They must target the audience based on region, language, and your requirements.
• The service must promote your content on social media and other relevant websites vigorously.
• They should provide 24x7 customer support from the beginning to the end.
