YouTube is the biggest global platform for online videos which has also become an effective marketing channel for many businesses and brands. More than 86% of B2C brands and 22% of B2B brands have incorporated YouTube in their market strategies to find more relevant customers along with a buzz in the niche industries. Starting music artists, influencers to creators from dynamic industries utilize this platform for marketing purposes and it is making it more competitive than ever.
In order to reach out to more potential customers, you must find some effective ways to promote your videos that help to improve your channel’s rank on YouTube. As a result, your content will appear to potential users with every relevant search result. Let’s find out how to push your channel’s rank with the help of organic YouTube promotion.
SEO Tips to Rank Higher on YouTube
No matter if it is the foundation of content strategy or YouTube promotion tactics, keyword research remains the prime aspect in every case. It is one of the main ingredients for search engine optimization which helps to improve rank. Therefore, finding relevant and high-density keywords is a must for every artist and creator on YouTube. Just like SEO-friendly keywords can help to improve rank on the search engine result pages (SERP) for search engines like Google; it can also improve rank for YouTube’s search results as well. You can easily find online tools or Keyword Planner to conduct your research.
The title and the description of the YouTube video help to gather attention from organic users and you should optimize these sections to improve the content’s visibility. You can incorporate your researched keywords in these parts which improves your channel’s and your content’s discoverability. Make sure to keep the title within 60 to 70 characters and the description within 200 characters to make it easily readable. Make sure the title the description are specific regarding the video which makes each of your videos a unique work of art.
Tags on YouTube work like natural keywords which can be added to a video content’s metadata. These tags can play a minimal role in video discovery as they specify the content under niche categories. You can mention industries, style, genre as well as your brand name as a tag on YouTube which can help to improve the video’s rank on the platform. The tags must be relevant to your video content and such videos with tags tend to gain more attention from the users. The section for tags appears a bit later after uploading your video on YouTube. So, be patient until the prompt comes.
As mentioned before, YouTube is currently the biggest marketing platform for all kinds of brands and businesses from various industries. As there are organic viewers and target audiences in every industry, YouTube wants creators to opt for a category that describes their video content properly. The available options in the categories are, music, entertainment, education, gaming, cooking, film and animation, gardening and the list goes on. Although the impact is unclear in this case; it can still be more ease and convenience in finding your video content.
Before even reading the title of the video content, what attracts a user to click on a video is the thumbnail which is shown as a cover of the video. An attractive thumbnail can easily cater attention of the unique and relevant users and make them watch the video content. It is even better if you can create custom thumbnails that describe your video. More than 90% of the best-performing videos on YouTube have custom numb nails and your video content should be a part of it too. If you do not create any custom thumbnails, YouTube is more likely to create one that is bad in quality and more like a screenshot from the video content which might not be very appealing. It should have a minimum resolution of 1280×720 with a minimum width of 640 pixels. A 16:9 aspect ratio will go perfectly in this case.
YouTube tends to create multiple playlists for videos and it recommends the channels to the users where videos are well categorized. When you have several similar, or related video content, you can set up a video playlist and add them to it. There should be different categorized playlists based on theme and genre. A well-organized channel and playlist are also pushed by the professionals who can help to reach success soon. It is also loved by YouTube search engines and algorithms that always suggest to users such unique content.
If you want to get more organic views, make sure to check YouTube analytics for critical insights. The analytics can help monitor promotional campaigns and offer crucial data regarding potential target audiences. It can help to map out credible sources where you can reach out to more targeted audiences. It also helps to define your target audiences based on various demographics. The metrics on Analytics can also help to gauge success before stating a campaign. After collecting all the data, you can improve your promotion strategy for fruitful results. YouTube has more than 2.7 billion users and analytics is a must to focus on smaller chunks of users.
The channel trailer is the video content that is pinned to the top of your YouTube channel to make sure visitors can figure out everything through the first video content. The channel trailer helps to introduce your brand to newer audiences and visitors who have to come to the channel for the first time. The channel trailer must have resemblance to your previously added video content in order to showcase your signature style. It is a great strategy for SEO.
If you are trying to gain more credibility on YouTube, you better learn to cross promote your YouTube videos through other channels. You can have followers on social media platforms or a huge mailing list for email marketing. Share your video link or channel link through the platforms like Facebook, Instagram, X, etc and also through your newsletter to reach maximum number of authentic and organic users. You also include CTAs to create more engagement from the audiences.
Audiences like continuation but they are impatient so they do not want to watch extended videos. Whether you are dropping shorter videos or longer ones, make sure to arrange them in a relevant series format where visitors can come and watch multiple videos at a go. Creating a series can help to create more engagement especially if you're focusing on any upcoming event. For example, if you make a video release every Summer, you can create a series based on Summer. Such themed content and the idea of continuation can make users visit your channel again and again. With more user activity and engagement, your video content will automatically rise up in rank.
The meteoric rise of YouTube shorts has greatly captivated the market. These short-form videos are capable of gaining more attention from the audiences as modern-day users are highly impatient. More than 152 million monthly users are engaging with Shorts currently and the number is rising each day. Since the videos are not more than 60 seconds in length, they can be easily watched by the users and it allows the brand to share their message quickly. More than 43% of the brands are advertising through YouTube shorts and your channel should be a part of it too. It offers a major advertising opportunity with maximum reach and fruitful results.
You get what you pay for and when you pay YouTube, you can easily find paid advertisement options. You can also proceed with YouTube video promotion with Google Ads and it will offer you more organic exposure in the same way. YouTube’s advertising options are effective and can fit within an affordable budget for all kinds of creators as there are diversified ad strategies and packages. There are various ads such as infeed ads, non-skippable instream ads, and many others. These ads will show your video content with other promoted videos to make sure it can reach out to more potential clients.
Final Thoughts
While you can promote your video content all by your own, it will also consume your most of your productive time and creative mind. It is highly recommended to hire a professional agency that specializes in YouTube video promotion and can offer your personalized packages based on your needs. This way, you can focus on your craft while the professionals can take care of your promotional needs.
