YouTube Music Advertisement Strategies to Achieve Organic Growth

Using YouTube advertisement is a great way to boost the visibility of an artist on the biggest video streaming platform. At the same time, it is also a great way to increase subscriber numbers and snatch the attention of industry professionals. However, it is no secret that YouTube is absolutely oversaturated with video content.

With over 2 billion active monthly users, the platform has more than 500 hours of video content being uploaded every minute. This is what calls for an extra effort, YouTube advertising. Especially, for musicians, using YouTube ads can give them an upper hand. Whether it is an official music video or a cheeky behind-the-scenes YouTube short, using different ad strategies can create a beautiful impact on your YouTube performance.

Let’s dig deeper into YouTube advertising and understand the different ad strategies you can use to strengthen your marketing campaign!

YouTube ads for artists:

YouTube advertisement simply means paid promotions that can boost the reach of your videos on the video streaming platform. As a musician, you can use and leverage this opportunity to promote your songs and other musical content to people who might not have heard you otherwise.

There are different types of YouTube ads, including -

●     In-feed video ads-These are the ads that are displayed when people usually discover the content, such as beside related videos, or in YouTube search results.

●     Non-skippable in-stream ads- These are ads that cannot be skipped over. These advertisements are usually 15 seconds longer.  

●     Skippable in-stream ads - These are absolutely the opposite of non-skippable ads, which means viewers can skip these ads. These appear before, during, or after other video content.

What are the ad strategies most effective for a musician?

When as a musician you are in the ground, building your YouTube ad campaign, some strategies can make your campaign even more impactful.

1.    Choosing suitable formats for ads -

For music videos, in-feed and skippable are the two of the most used and effective YouTube advertisement formats. This is because these formats give the highest ROI to musicians when compared to other ad formats. Every YouTube ad format is made for a specific purpose and gives you separate results.

For example, when you want to boost video views, you use skippable in-stream ads. These ads are more affordable than any other format because you only have to pay if someone watches your video for at least 30 seconds.

On the other hand, if you are making highly engaging video content, non-skippable ads would be your perfect choice. Since viewers cannot skip this advertisement, you want to create the most engaging and intriguing video content for this format. This ad format is also more costly as you have to pay for every impression or view.

The type of ad format you choose would depend on the content, your target audience, and your budget. However, if you are still figuring it out, it would be best to try out different formats first and see what works best for you.

2.    Setting a budget and sticking to it -

Advertising is costly, especially if you are choosing something like the non-skippable ad format where you have to pay for every view. So, it is advised to create a budget beforehand and stick to it. When it comes to YouTube advertising, setting a daily budget instead of a total campaign budget. This will give you more control over how much you are spending.

3.    Targeting specific audiences -

Setting your target audience makes a huge impact on the YouTube video advertising campaign. When you do targeting right, it ensures your video ad is reaching the viewers who are most likely to give you a further listen or stream. This way you can single out viewers based on their interest or YouTube activity. For example, you can set country music listeners as your target audience if your music falls in the same genre. This gives you a better chance that your target audience will be intrigued and listen to you further.

4.    Incorporating end screens -

You can make the most out of viewers reaching the end of your video ad by adding an end screen. This gives you a final chance to interact with your audience which can bring you multiple benefits. It encourages viewer engagement as you can use the end screen to promote other videos and engage with the audience. This works best if there is a follow-up video! In addition to this, adding an end-screen provides you with various monetization opportunities. You can use this screen to promote merchandise, affiliate links, etc.

When you approach YouTube video advertising with the right strategies and a strategic plan, you will get much better results!