What is Watch Hour and How to Increase Watch Hours on YouTube?

Uploading content on social media will be worthless if it doesn’t come in the sight of the audience. it is the sole purpose of every creator or musician to reach out to the potential audiences. On YouTube, the video maker can follow up the data by accessing the ‘watch hour’ feature. It is a feature that will provide the accurate time that people have spent on their channel.

This special feature helps them to understand if the audiences visiting the channel even like the videos or not. If the watch hour is not increasing then the creator should understand the fact the video is not fulfilling the requirements of the viewers. Then they should try new and experiment with different kinds of content. It only helps to acquire more viewers but it helps to boost the ranking too.

So basically watch hour is the reflection of the engagement level of the creator with their audience. There are a few ways to increase watch hours, let’s talk about them: 

1. An attractive intro:

The intro or introduction of a video is the main part to draw the attention of the viewers. If the first 15 seconds of the video is interesting enough then automatically it will grab the attention of the audience. Now, what will make an intro interesting? Following these will help –

 Speaking directly with the viewers

 Interact with them by asking some quirky questions

 Personality and talking make it visually pleasing

2. Create a unique video:

Every day there are almost 500 hours of videos get uploaded on YouTube and there are 2 billion active users on the platform. From this, it is visible that it is so much competition now. So then while making the video try to create it from a unique perspective and aspect. Before uploading the video think from the viewer’s perspective, it will solve half of the problems.

3. Break videos in chapters:

Separating video into chapters will help immensely to increase the watch hour. Each with an intro will help even more. An intriguing intro of every chapter will make the process easier and more catchy for the viewers.

But the creator should go through the video before breaking it up. All the segments should represent different topics and the time for each topic should have a certain amount of time so every topic gets equal distributed time.

4. Do keyword research:

The keyword is a massive part of getting explored on the internet. A relevant keyword helps to boost search engine optimization. But not all keywords will work on the video. Before doing that the creator should research the keyword. How a certain keyword works and helps to improve the ranking. But it doesn’t mean only one certain keyword will boost the SEO, it keeps changing as with videos, so the artist should get well known of the facts of keywords.

5. Build the engagement:

One of the best ideas for increasing watch hours is to build engagement with the audience. if it is not a music video then the creator should directly address the audience and show it like making a conversation with them. Presenting the video like storytelling, will increase the engagement level and hooked them with the video. 

These few tricks will help any content creator to improve their watch hour and ranking on the platform. Enhancing it will benefit the creator from every aspect of growing in the online market.