When you think about promoting your content, it means you are already a content creator and YouTube presents you with opportunities to share your expertise as a creator, it helps you to engage with your target audience, and grow your subscribers. However if you don’t do real YouTube promotion of your content, it’ll be a very challenging task for your audience to discover it and also for you in order to get more likes and subscribers.
Here are some benefits that you can get with promoting YouTube videos:
Drive traffic and attention towards your products and services: YouTube is a great place for you to make money and there are several ways to do so.
Reach a global audience: With almost 2.5 billion monthly active users, YouTube is the world’s second-biggest social platform and the second-largest search engine. This practically shows how big of an audience pool you might get to play with while entering the content creation game on YouTube.
Increase views and rank higher: When you promote your YouTube videos, the view count increases, which helps YouTube’s algorithm work in your favor and show your videos to your targeted audience or people searching for terms that is similar or related to your content. The basic goal is to reach as much right targeted audience as possible to get a significant increase in likes, views and subscriptions.
Optimize your YouTube videos
Just like you can optimize your website and blog posts to increase rankings in search engine result pages (SERP), you can also use these strategies for your YouTube videos also.
1. Research Keywords and Search Intent
If you want to find the right kind of Keyword the try typing in your topic in the YouTube search bar. Then, click through any relevant suggestions and review the videos that rank.
Consider:
• What keywords do they use?
• How many views does the content get?
• Does the keyword relate to your business and its products or services?
• How have they optimized their video and channel?
2. Write Catchy YouTube Video Titles
One of the best ways to gain real YouTube promotion is to make people pay attention to your video and a good way to do this is to write catchy and engaging titles which nobody can ignore. However, do not be inclined to click bait viewers into watching your videos as it may result in a huge dive on your ranking and you may also get banned from YouTube for not abiding by the community rules. Mainly, the best titles that appeals to the audience are associated with the strongest emotions like fear, desire and curiosity. Why don’t you think about these three emotion and how you can incorporate them into creating an fascinating title for your videos?
For example:
Fear- ‘The Terrifying Side of Seafood Industry (Protect your guts and bowls)’
Desire- ‘Why You’re Still Not Getting Promoted?’
Curiosity- ‘How One Tiny Mistake Resulted in Such a Revelation?’
3. Add Informative and Accurate Descriptions
Just like the channel of yours needs a detailed yet informative description about what the channel is all about; every video you upload on YouTube needs an informative and accurate description. The better you are able to describe your content to not just the audience but to the algorithms of YouTube, the more likely you will be able to get more likes, subscribes, views and watch time. However, writing a description takes a bit more than just knowing about the content. You need to choose the right keywords so that your video can get a higher ranking on SERPs. You also have to make sure, its brief and to the point.
4. Include Hashtags to Your Video
You may have noticed the hastgas at the end of a title or a description on YouTube and you too may have also done it. But have you ever wonder why everyone is doing it? The answer is simple. Hastags works like a keyword in simple terms. For example, if you have put the ‘#Rockmusic’ at the end of one of your video the entire audience who are searching for videos of rock music will get the chance to discover your video more easily than those which does not have that particular hastags. This happens because the audience goes to the search bar of YouTube and types ‘#Rockmusic’ which acts as a keyword and any video having that hashtag comes up as one of the results on the SERPs. Tags are additional information you can add to your video to help viewers find your content which eventually leads you to real YouTube promotion.
5. Cross-Promote Your YouTube Channel
If you are new to the video creation game then you might not be aware that you can promote additional content by just using only one video. This process is called cross-promotion and it can be done by the tools provided by YouTube. The best way to do cross-promoting and gain real YouTube promotion is by YouTube cards and end screens. A YouTube card can appear on the screen at any point during the video and the characteristics of these cards are that they are used for recommending videos which have similar or relevant topics to share. For example if you are talking about serial killing in your video, you might want to add YouTube card of the links to other videos that has more and relevant information about the topic you’re discussing in the video.
The end screen is a bit similar but from the name you can guess, that these pop up at the end of any video and are interactive outros that appear in the last 5-20 seconds of a video. Apart from adding other video links to the end screen that you want to recommend to your audience, you can add other things to an end screen like subscribe button, website link and much more.
YouTube growth is slow and steady, but these tips and strategies will keep you on track and unlock your potential as a creator.
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