From vinyl to virtual reality, the industry has become what it is today. The musical journey has also been elevated with the help of artificial intelligence.
The world has come a long way from its primitive stages to the modern, revolving around the internet stage and everything on this planet is touched by this technological movement. Every industry has gained access to artificial intelligence and has been shot into the race of reaching the top, so, it is only fair for the music industry to take its fair share of access to the realm of artificial intelligence. Right now, AI is everywhere; it is needed in every way imaginable, from writing simple mail to creating award-winning documentaries. Since the advancement of artificial technology, the music industry has indulged itself in it too and the results are outstanding. From creating hit tracks to mind-bending music videos, AI has a lot to offer for musicians and the record labels out there. Although it seems so simple, it might not be enough to survive and create a name for oneself in the competitive music industry. To thrive, an artist must keep some crucial things in mind and follow some tricks and trips to rise above his or her peers. Some of the tips are discussed here:
Original Compositions
The first and the most simple trick to get noticed on music streaming platforms is to create something that is not copied and has a true identity of itself. Getting inspired by other tracks and artists is not a bad thing but keeping the authenticity of one’s track is crucial. Audiences prefer original compositions rather than a copied one and this is a great way to showcase the personality of an artist to the world. Every artist has their own flair and style which can contribute a lot in the music industry so it is a better idea to be proud of one’s style and keep nurturing it to get success.
Also Read: How Music Collaborations are Helpful for Individual Artists?
Remix of Competitors
Nowadays, the trend of remixed tracks has touched a different level in the music scene and it is also a clever way to show the talent of an artist while creating a stronger bond with fellow musicians. Remixed tracks are getting crazed over worldwide and sometimes the remixed versions are being appreciated more than the original ones. So musicians should try their hands at this to create a buzz among their audience while making a professional and friendly bond with their peers which can eventually lead to an increase in the number of fans.
Collaborations with other artists
This trick is similar to the remix one. Collaboration with different artists has been a well-liked and easy way to gain more followers and organic listeners that have been going on since the start of the revolutionary Internet movement. When one artist collaborates with another the fan group of theirs merge and provides a boost for both of the artists. This eventually leads to more play, views and follows on music streaming platforms and also helps in creating a strong bond among fellow musicians.
Reposting Art
The common philosophy is if one appreciates others the same feeling is likely to get reciprocated and the reposting of creations is based on this philosophy. It is about helping, providing support and spreading the love for other artists through the music streaming platforms by reposting their tracks. This can be reciprocated by the other artist and in this way different groups of fans can get familiar with various artists, increasing the chance of getting more likes and engagement. This happens when a listener sees that their favourite artists have their own personal favourites and the listener wants to know more about their beloved artist so they tend to check out the personal favourite artists or tracks of their music idols. This leads to the generation of new and authentic audiences with the same tastes that are meant to stay for the long run.
Engaging with Audience
The race is about who can reach their targeted audience more and a good way of doing it is by engaging with them through comments, reactions, retweets, lives and so on. The audiences are the judges and the only ones who can make or break an artist so; it is a good idea to stay on their good list if anybody wants to make an impact on the music industry. Talking through comments, asking for feedback, and hosting giveaways for them or lives through social media platforms are simple and great ways for engaging with the audiences. But dropping a few likes here and reacting to a few comments there is not going to be helpful at all. It is all about creating a sense of community among the fans and making them feel valuable and heard.
Music Production with Artificial Intelligence
As it was AI earlier in this blog, AI has a lot to do with music production and right now many music streaming platforms like SoundCloud have partnered up with various artificial intelligence startup companies to enhance the experience of the musicians prevailing on the platform. The AI is offering different facilities like swapping voices with eminent musical artists like Charlie Puth or John Legend, visuals created for music videos, creating original songs by interface guided by music theory, and extraction tools that can be utilized by the artist to get more creative ideas and break the boundaries of the music industry.
Posting Routinely
This tip may sound like it is not worth putting the stress on but it is quite helpful in garnering the desired response and follows from audiences. This is actually based on habit, If an artist posts regularly then his or her followers will get in the habit of seeing the artist quite often in a routine manner and thus, the habit is created. Abruptly dropping tracks or posts and expecting people to like them is not practical. For this, the artist also has to get into the routine of posting the tracks or creations in a regular manner. It also makes it easy for the audience to tune into the artist’s playlist when they launch a new project as they are already familiar with posting habits and have an earlier assumption of when the new tracks are going to hit the music streaming platforms.
All of the above-mentioned tricks or tips have proven to be very useful when it comes to thriving in the music industry but it can become a bit overwhelming and in some cases stressful for the artist who is trying to promote themselves. To let the artist free themselves from this technical drama and help them get into their artsy world, many music promotion companies have popped up in the market now. The expert strategists, digital marketers, and designers under these promotion companies are well-versed in these technical terms and can take the load off of the artist.
