Rising artist S.C.O.O.G has released a refreshing and invigorating music video ‘Elevate’ (Official Music Video)which is setting YouTube on fire. S.C.O.O.G a.k.a James Gray, Jr. is an acclaimed American hip hop recording artist and the founder of Gray Line Entertainment. This New Orleans-based hip hop star grew up partly in what is known as the 7th ward and 9th ward parts of the city which is Lacombe, Louisiana and the popular New Orleans East. He started rapping at the early age of 15. He has released several mixtapes which has earned this artist a lot of respect and popularity throughout the southern region. His latest project ‘Scoog’s World’ and two recent singles ‘Raw’ and ‘I’m A Man’ created buzz across several social media channels and platforms.
S.C.O.O.G’s latest work ‘Elevate’ (Official Music Video) is a great place to begin for those who are new to his sound. The video opens with a really memorable hook, a rhythmic melody and a characterful vocal which pave the way for a big hit. The minimal instrumentation and the uplifting synth riffs descend and add layers of colour to the outer edges of the video. It only takes a single watch and listens to get a feel of the vibe and mood for this particular video in particular. As the video progresses, you will be able to notice there is a fairly relentless rhythm and energy to the vocal delivery. The sense of individuality and personal touch will keep reminding you of the artist and his voice.
The intense presentation of the concepts and ideas bring a definite level of confidence to it and contrasts quite cleverly with the softness of the ambience supporting it. The creative yet unusual soundscape give the video more of a hip hop & rap fusion feel and the melody-line works to create the hypnotic nature of the whole work. In terms of lyricism, the pace is fast and it takes quite a while to take it all in. The originality in the subject matter and the recording artist has employed a whole new approach towards music which is new and very refreshing. Every bar of this music video is soaked with essential artistic and creative instincts of the artist. This video will undoubtedly get you hooked.
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Website: https://www.scoogsworld.com
Twitter: https://twitter.com/scoogsworld
Facebook: https://www.facebook.com/scoogsworld
Instagram: https://www.instagram.com/scoogsworld
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