Only music videos are not enough for music artists to gain the attention of the crowd as YouTube has become highly competitive. Every year millions of new artists emerge on the platform and start their career as music artists by showcasing their talent through music video content on YouTube. However, in this digital age, it requires following the cardinal rules of music promotion in order to grow in the market. If you are a music artist, you must learn to promote your YouTube music video collection, or else, there will not be enough room to stand among the horde of other artists.
Promote Your YouTube Music Video in 6 Easy Steps
1. Build Up Anticipation and Excitement
You should not wait till the premiere of your music video. Instead, start your promotional campaign weeks before which helps to create a buzz among the fans. Letting listeners know beforehand is the best way to gain more traction on the day of release. This way you can also build more anticipation and excitement among the listeners which makes the release grand. This method also helps to gain more subscribers as the visitors would prefer to set up reminders for the release of the music video. The pre-release strategy is what makes the release more successful.
2. Make Sure the SEO is On-Point
Search engine optimization is the prime aspect for every kind of promotion and YouTube is the second largest search engine after Google; the SEO of your YouTube channel and video content should be absolutely on point. If you are not sure how-to SEO-optimize your videos, here are some tips,
• Search for relevant keywords and incorporate them into video description and channel description
• Add proper images for display, and cover and mention the links for social media and your website
• Keep your YouTube channel tidy and organized with information and playlists, embracing professionalism. Also, search engine loves such channels that are clear and concise
• Utilize YouTube tags to describe your music. It works like natural keywords, allowing viewers to find your music quickly under a relevant track
3. Share Your Music Everywhere
In this digital age, if you are looking forward to creating a buzz digitally, you must share your music everywhere. Social media platforms are the best resources in this case where most online users are active on a daily basis and sharing your music here can help to gain more relevant listeners. You can ask your fans, friends, and family to share your music which helps to gain more viewers with time. You can also take the help of content marketing or press release distribution to offer CTAs (call to action) which make more users visit your YouTube channel. Make sure to use Facebook, Reddit, Instagram, and all kinds of platforms to maximize your reach.
4. Utilize Email Marketing
Email is not old-school but timeless. It is still as important and relevant as it was before. You can send out an email blast to garner more attention. In order to do that, you need a potential email list and a strong strategy for email marketing. An official website is crucial to gain more emails by letting the visitors register for more information and newsletters for monthly updates.
5. Use YouTube Ads to Leverage
YouTubes are great to leverage your music promotion campaign, but first, you would require a Google Adwords account. With the account, you can easily target certain audiences that are similar to your fanbase. Paid ads can help to rack up YouTube views very quickly and efficiently. You just have to make sure that your video content reaches out to the right demographic audience base.
6. Contact Social Media Influencers
It is the age of social media influencers who are widely famous among the niche audience base. The influencers have a huge follower base and tapping into that can help to gain a lot of potential fans. Find relevant influencers from your niche and pitch them for collaboration. The influencers can help you promote your music faster and make it go viral.
Bonus Tip
Video accounts for 47% of on-demand music consumption around the world and therefore, music video promotion is crucial. In case you are unable to invest your time in promotion, you can also hire a professional agency for the task that offers you ample time to concentrate on your craft.
