The digital era of technological advancement seeks more digital elements from the artists and it is making the music industry go through a major transformation. The wide influence and application of online streaming, social media, and digital marketing are utilized by all kinds of music artists to get more exposure from relevant listeners who can turn into loyal fans. The traditional methods of physical album sales and radio plays are no longer the ingredients of success.
Artists are now able to connect with their fans through social media platforms with online activities of likes, comments, and shares. The digital influence has altered the musical experience for listeners and artists these days are more likely to connect with their audiences in real time since fans want to enjoy more immersive experiences. Live performances are great in this case as they offer an irreplaceable experience that no digital music streaming platform can provide. Let’s take a better look at the importance of live performances in the growth and promotion of a music artist.
Live Performances in The Digital Era
• The Unwavering Energy
The energy and emotions of live performances are quite higher than a regular streaming experience. It leaves a lasting impact on the concertgoers that helps to foster a sense of connection between artists and fans. The artists can also interact with audiences in real-time and spend some moments with them through selfies or free giveaways. Live performances come with a lot of improvisations and on-spot creativity that is not present in the recorded music. Therefore, it is always amazing to witness even if you get to listen to the same song.
• Intimacy and Authenticity
Social media platforms and digital marketing are definitely helpful. However, it can feel impersonal or inorganic as most artists are just trying to get more fans. On the other hand, there is no lack of human connection in the case of a live concert as audiences can directly connect with the artist. It creates a sense of creativity with authenticity that helps to connect fans on a deeper level. Live experiences can offer everything that is lacking in the digital realm.
• Building Loyal Fanbase
Live performances are utilized by artists as the greatest medium of fan interaction which helps to cultivate a huge fanbase. The artists can promote their music, tease their upcoming projects, and compliment their fans who are the greatest supporters of success. It plays a crucial role in driving more engagement with admiration, inspiration, and enthusiasm. Gradually it turns into an idea of loyalty and devotion which helps to make an artist stand out. Remember, there is no Taylor Swift without the support of Swifties who will buy every ticket regardless of the price point.
Leveraging Technology and Social Media Platforms
It goes without saying that technology plays a vital role in amplifying live performances. With virtual concert experiences, fans from around the world are now able to witness live performances without even arriving at the venue. Similarly, buying tickets online has become a lot easier with advancements in online payments that are safe and secure. Social media platforms or music websites can be also used to generate more anticipation among the fans by notifying them about every update.
Technology has also made live performances more captivating, immersive, and interactive which is a great way to attract the fans or music lovers who are about to become fans. The Sphere venue in Las Vegas can be considered as find example of how technology has changed the experience of live performance. If you see the set, props, and giant digital screens of music festivals like Tomorrowland and other gigs; you will see how crazy it gets!
Social media platforms help to increase reach through online users who have not become fans yet. Posting on social media also helps to generate more organic exposure from potential audiences.
Conclusion
Evidently, live performances are the epitome of the music industry and currently, it is at the forefront of music promotion. It allows for gaining more success in a long-term way that helps to ace in the music industry. Live performances and music tours are the greatest ingredients of success.
