Does it feel good when you have a bag packed with all the essentials you need? An Electronic Press Kit or EPK does the same for marketers, organizers, and media exposure who are looking forward to gaining more information about an artist from a single source. Likewise, it can also help the music artists to showcase their talent, musical works, and achievements along with a bit of information about themselves. EPKs are widely used in every sector and the entertainment industry takes a lead in that. Let’s take a deep dive for a better understanding.
What is an electronic press kit maker?
An electronic press kit maker is an online tool that helps to create attractive EPKs that can easily deliver information about an artist and their creative works. The tool can help to create effective EPK files within the shortest duration; helping artists in emergency situations. EPK is highly important in this age of digital marketing and promotion where journalists and media experts can find out about you and your music without the requirement of any communication or interaction.
Upload all the essential elements of an EPK file such as images, artist bio, music streaming links, and social media links through the EPK maker and the tools will combine all the elements to create an exclusive EPK file for your music which can be further used in promotion. Here are some of the benefits you can get from an electronic EPK maker,
• Create exclusive and attractive EPK files within seconds, saving your precious time.
• Can offer you numerous templates of EPK to choose from
• Offers EPK file formats based on the industry
• When it comes to diversified music artists, the online tools can help EPK based on each artist whether a rapper, a singer, or a music producer.
Why an Electronic Press Kit or EPK is important for a music artist?
EPK is not jut important but an essential element for all kinds of music artists to showcase their musical talents. It helps to offer all the important details through an all-in-one document that can be easily sent to the professionals.
• Catching the Attention of the Talent Seekers
Music festival organizers and talented buyers always look forward to finding talented and emerging artists whom they can hire for their festival lineup. The EPK helps to provide them with everything they look for in an artist. EPK is presented in a creative and informative way that can easily grab the attention of talent seekers. It helps them to find everything from a common document and does not require them to find the details through rigorous research on the web. It is even more important for emerging artists as they do not have much information provided about themselves on the internet. Therefore, even professionals cannot find much information about them at the beginning if the artists do not do that on their own.
• Creating Better PR Opportunities
Music press releases work quite well for music artists and help them gain maximum media exposure from the market. An EPK file can help to create better PR opportunities for all kinds of artists and offer them a chance to pitch their press releases to journalists personally. What helps to make this approach more worthy is the pitch email through which you can send your EPK file as well. It stands for your credibility and authenticity as a professional music artist.
• Attracting Investors and Stakeholders
Emerging music artists do not have a lot of budget at the initial stage of the musical journey. That is the reason why most music artists like to sign under a label that could provide support for making more music and popularity among listeners and fans. How would you let a production label know about you or your music? The answer is EPK. Sending them an EPK file helps them find all the necessary details they have been looking for. It can also help to garner attention from investors from the music industry who would like to invest in your music after figuring out your potential.
An EPK file is comprised of all the important elements that an artist might need to reveal for promotional needs and that is why, it is the perfect asset for all kinds of artists in this competitive digital world. If you are not sure what it is made of, let’s find out the elements.
Crucial Elements of an EPK
• Artist Biography – An artist biography is a must in an EPK that describes an artist. The bio should be concise and offer all the details about the artist’s passion, how it all started, and what they are looking forward to. It is not just a bio-data but also a statement of work for the artist.
• High-quality Images – Having high-quality images is an absolute need as visual elements tend to attract more audiences. Besides a visual representation is important for marketing and promotion as well as the organizers who would like to check your stage presence.
• Social Media Links – In this digital age, social media platforms play a huge role in attracting online users. Make sure to add links to your profiles so that professionals can use them.
• Links to Official Music Videos – You should share the link to YouTube channels so that users can get easy and direct access to your musical works.
• Links to Music Streaming Sites – Similarly, you should also add links to Spotify, SoundCloud, and other platforms to gain more organic streams.
• Contact Information – Make sure to add contact information so that professionals can easily reach out to your manager if required.
It is fairly evident that an EPK is a must to survive and navigate through this competitive music industry. Make sure to hire a professional for the task who can offer you better results.
