YouTube is the biggest video streaming platform on the internet and with billions of users on there, it is one of the mainstream applications that can give you popularity and fame. The measurement of success on YouTube is done by checking the subscribers. The more subscribers you have, the more popular and important you become on the platform, the more online engagement you get, and the more advertising your channel will get.
Posting frequently while maintaining a schedule can have a big impact on your subscriber count but getting more subscribers is not just about posting videos. There are a lot of organic ways that you can increase your subscriber count on your YouTube channel. All you need is patience, hard work, and the knowledge of these tricks and you can also Promote YouTube Videos with maximum results. Let’s find out the 6 effective ways -
1. Content must be engaging and informative
The first rule of making more people watch your videos on YouTube or the videos you put up anywhere is their quality. Whatever content you are publishing on YouTube, make sure it is presented in such a way that it engages a lot of people, at least people who are interested in your niche. Let's get more into how you can create and present better content to your audience.
• Find what your target audience is. Before moving forward with publishing videos on your channel regularly, make sure you understand who your target audience is as it will help you build your content around their taste and requirement. Research about what are the demands of your target audience and write the script following those requirements.
• Make sure that you plan your video script ahead of time. This will help you cover all the relevant points that you got from researching your target audience. Planning your video script ahead of time will also help you mitigate unnecessary information from the content. If you feel like there is simply too much information to be made into a single video, you can take the option of breaking the content down and publishing smaller videos in parts.
• Examples have always helped convey the message better, be it an exam copy or a YouTube video. So make sure you are using a good example now and then while explaining a topic. This will make your viewpoint even stronger and help build the entire content based on facts, not just your take on it. However, the examples must be coming from legit, high-quality websites.
• While you are talking on your video, it will be even more appealing when you add visuals in the background. There is a reason why video streaming applications like YouTube, TikTok, and Instagram are the most popular social media platforms. Because video content is far more attractive, to make your video even more attainable, make sure you are adding common and famous visuals to your video.
• Always make sure that the video starts with an interesting hook that will keep your audience connected to you and your content throughout the video. YouTube has billions of users, which is why so many people are becoming content creators and starting their careers on the platform. So there is no shortage of content of any type which is why it is important to start with an interesting hook.
• Maintain originality in your videos. Do your research and present the original script, points, and visuals on your video. If you use someone else's content, the video will not be engaging enough, you will cause plagiarism, and not be taken seriously by your audience.
• You can make some of your videos longer than usual. According to a study regarding YouTube’s ranking factors, longer videos rank better in YouTube search results. Apart from using keywords on your video's title, and description, you can say the keyword in your video as well.
• You can add end screens, cards, and other customization options to make your video more appealing. Promoting videos on your end screens also has a huge impact on increasing your subscribers, because the more videos
2. Upload Frequency
It is no secret that creating and publishing videos more frequently has a positive impact on your subscriber count, and not just that it will increase your online engagement and view count as well. Similarly, if you are not consistent, people will not be interested in subscribing to your channel. According to a study published by Social Media Examiner, it was seen that YouTube channels that publish more frequently, especially more than once a week, perform significantly better than those that don't.
When someone subscribes to your channel, every time you upload a video, they get a notification, either on their YouTube platform or by email. When a person gets this notification once a week or more than a week, they are more likely to engage with your channel and newly uploaded video, especially if that content is original, informative, and engaging. At the same time being consistent can also influence the YouTube algorithm over time, making your videos reach new audiences.
To simplify, when you post new content more than once a week, you will have a higher chance to gain more subscribers and influence the platform's algorithm. You can do it even faster if you fix a posting schedule and stay consistent with that. Also when you have a schedule set up, make sure to let your viewers know that by reminding them subtly at the end or beginning of every video you post. So how do you create a working schedule to post? Let's figure that out -
• You can create a schedule by directly asking your audiences which time and day of the week they prefer. You can learn a lot about your viewers by using YouTube's community tab and from there, create a poll to know what your viewers' choice is.
• You can also determine when your audiences are the most active and post according to that to get the maximum audience attention. You can figure that out by going to YouTube Studio and clicking on Analytics. There you will get the Audience tab and scrolling down on that section will get you to another section called "When your viewers are on YouTube". You will get a graph there indicating which time your viewers are most active.
• Another specific metric that you can use to determine which schedule to stick to is average views per viewer also known as AVPV. If this is low, especially 1 or less your focus should be on improving the quality of your video, not the frequency. If the AVPV is higher, 2 or more, then you can experiment with fixing a schedule and posting more videos frequently.
• Whatever posting schedule you choose, you need to stay committed to that. So make sure to ask yourself important questions like Do you even want to post this many videos, or can you commit to this schedule without burning out? If the frequency gets higher will you have enough time to research? Because no matter what the quality of the content should not go down. These are some basic and very realistic questions that you need to ask yourself before committing to a specific schedule.
3. Optimizing YouTube channel
In order to get more subscribers on YouTube, you need to optimize your channel as much as possible. These are some of the easiest ways to do so -
• Design an interesting look
There are a lot of ways of designing your channel and giving it an interesting look by choosing the right channel art, keywords, and channel description. Writing an appropriate description for your channel is a great way to introduce your content to new viewers. While doing so, keep the content short and interesting using the right keywords. Recent studies have discovered that channel keywords have a significant connection with higher YouTube rankings. So the first 100-150 words of your channel description is the most important place you can cleverly hide your keywords. At the end of the description, make sure to include the appropriate call to action. When it comes to channel art, pick out something that goes well with your personality and the kind of videos you post on the social media platform.
• YouTube trailer
A trailer is something that gives audiences a short preview of what they can expect from the entire content. Similarly, a YouTube trailer will give your viewers a preview of what they can expect from your channel. With the help of this well-crafted trailer, you can let the audience know about your brand or who you are, what kind of videos you post, your release schedule, along a little taste of what is coming.
• Create and include a playlist on the homepage
Playlists on YouTube work the same way it does on Apple Music or Spotify. You can add songs or content files on playlists and organize them better. On YouTube, playlists can be used and carefully curated to create a collection of related or similar videos that are great to hook the audience. YouTube playlists help you to organize videos by content, theme, or audiences, and they are easily shareable which makes them pretty popular for YouTube users. So as a creator, you can first organize videos and add them into a playlist that you need to keep on the homepage. These are great when it comes to engaging viewers for a longer period and are simply great for YouTube SEO. This is also an easier way for the viewers as they do not have to scroll through your uploaded videos to find the exact video they are looking for. When you are putting the playlists on the homepage, it is even easier for the viewers to get straight into it with just a click.
4. Optimizing YouTube videos
Optimization for better engagement and increased subscribers does not end at just the YouTube channel, you also have to optimize your videos for a better result. Optimizing the content of your video helps it rank higher on YouTube, which is the second largest search engine on the internet, right after Google. A higher rank on YouTube means more people will be seeing and interacting with your videos, which also means you have a chance to increase your subscribers. So let's see how you can optimize your videos on YouTube -
• Title
According to recent studies, the title of the video is one of the most essential places to put keywords that have a significant impact on search engine rankings. So when you are searching for trending and relevant keywords, make sure you are optimizing your content's title by placing the keyword carefully. Keep the title short, interesting, and captivating. Ultimately, this will lead to a higher ranking, and a higher ranking means more subscribers for your channel.
• Description of the video
After the title, another great place that needs optimization to maintain a great YouTube SEO is the video description. This is to let your audiences know what they can see in the video, which makes it a perfect placement for relevant keywords, impacting the video's ranking on the platform. The video description should be well-written and must contain keywords, time stamps, and links. Timestamps should be there on the description box so that it can guide people in choosing a particular section of the video they want to watch and jump right there. On the other hand, make sure to link other videos to keep the viewers engaged throughout.
• Tags
Video tags help YouTube grasp what the video's content and context are. It is for the platform's algorithm to understand the video's topic and category so that it can associate it with similar content and present it to viewers when they search. This is a great way to amplify the video's reach on the platform so make sure to optimize the video's tags as well.
• Thumbnails
A thumbnail is one of those things that make the viewer decide whether they want to continue with the video or not. Just like the title, a thumbnail of a video is what the viewer will see first and then continue watching. This is your chance to grab the attention of those viewers and make sure that they end up watching your content. So make sure to optimize the thumbnail as well when you are optimizing the video and your channel. Keep a vibrant and captivating thumbnail to attract even more viewers.
• Start screen and end screen
Your YouTube video should contain a start and end screen as they are also impactful when it comes to increasing your subscribers. The start screen should be there on the video so that your viewers know how the video would be upfront. The end screen on the other hand increases the chances that your viewer does exactly what you want them to do. You can use this on-screen to encourage viewers to subscribe to your channel, hit on the bell icon to keep their notifications on, and even promote other videos or playlists. This end screen lets you direct the audience into what they should watch or do next.
• Video transcript
Another effective way of optimizing your YouTube video is by adding a transcript. Using transcripts, you can make your video content vastly more searchable on the internet. By doing so, you can help search engines crawl through your content drive more traffic to your channel, and even help the viewers find your video easily. A transcript of the video allows the users to quickly decide whether the content is meeting their needs and if so, it will keep them more engaged, increasing your chances of getting more subscribers.
5. High-quality videos
Now that you know how you can optimize your videos, your channel, and what type of content you need to upload, let's focus on the quality of the video. As mentioned before, YouTube has millions of content creators and chances are people will find similar topics on a different channel as well. So to mitigate that from happening, besides taking care of the content, make sure the audio and visual quality is high. This is one of the ways that the viewers will take you seriously and engage with your content. Here are the simple steps that you can follow to make sure that the video content is of high quality -
• To remove or at least minimize the background noise, make sure you record the video in a quiet place.
• To make sure that the audio quality is clear, make sure that you are using good recording equipment. While recording, you also need to watch the input volume meter to ensure the quality.
• Use studio lights and if possible set up a green screen while you are in front of the camera and recording the video.
• As YouTube preferably ranks HD videos make sure to record the videos in 1080p or higher.
• To cover all the relevant points, prepare the video script ahead of shooting so that you know what you have to say in the video.
• Unevenly recorded videos are not attractive and viewers will end up ignoring them for videos shot in a better way. So to stabilize the video shots, you can use a tripod and shoot the visuals horizontally. If you are looking for wider shots, you can use clip-on lenses.
• If you are done with the footage, make sure to shift your focus to editing the footage and the finished video clip. Use good editing software to do so.
6. Promoting videos on different platforms
People who are famous on YouTube not only get popularity on the platform, but they have simultaneously used different social media platforms to rise to fame. Let's get into how you can use multiple platforms and ways to get more subscribers on YouTube.
• Social media platforms
Using other social media platforms is equally important as uploading frequent videos on YouTube is. TikTok and Instagram are two of the greatest places to start when you are trying to promote your YouTube videos. With time you can start leveraging other social media platforms like Twitter, Facebook, Reddit, Snapchat, etc. Whenever you post a new video on YouTube, post a message containing the link to the video on all these social media platforms and ask your friends and followers to check out the video.
• Influencer marketing
This is a new type of marketing that rose above the usage of social media platforms. Influencers are people with huge social media followers who can influence people and their followers to do something. You can directly approach influencers to upload your videos on their stories and urge their fan base to check the content out. It will help you get more subscribers quickly as well.
• Email marketing
In any kind of promotion, email marketing has always been an effective solution or way and you can use that to promote your YouTube channel as well. As you know marketing comes with more visibility and more visibility comes with more subscribers. So prepare a list of people that you want to reach out to and while sending them an email link your channel on the body along with your signature.
• Link building
Backlinks are super effective when you want to get across to more people and promote yourself. The first step is to find relevant websites that go hand in hand with the kind of content that you put out on YouTube. Make sure they are authoritative as well and collaborate with them to get backlinks. You can also go for testimonial link building where someone else will provide a testimony by linking your video. At the same time do not miss out on opportunities of collaborating with other YouTube channels from your niche.
It might feel overwhelming at first, but if you have a goal of becoming famous on YouTube and want to grow the number of subscribers organically, you must know it comes with hard work and hard work only. Let these tips and tricks help you along the way!
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