Press kits have always been quite effective in grabbing the attention of the audiences. However, the scenario has changed and EPK has been introduced. Right now, it is coming to see that EPKs are helpful in many more aspects. With the help of an EPK, an artist can showcase their professionalism to their target audiences. Along with that, it also demonstrates one’s commitment to the work. Therefore, it is an effective source to gain attention more easily. Many artists are unaware of many concepts of EPK. Here are some interesting facts about it-
• What is the difference between an EPK and a traditional press kit?
The traditional press kit is a physical object that includes promotional products, records, and merchandise. To access these press kits, one needs to spend a lot of money. Previously, it was seen that traditional press kits are quite expensive, which is a matter of concern. On the other hand, an EPK is a particular kit that is available in electronic format. For example, a band electronic press kit includes much information about a band that its listeners should know. It isn’t a physical copy and that is one of the biggest differences.
An EPK is a documented webpage that contains important information about the artist, their upcoming creations, links to their materials, and much more. An EPK costs much less compared to a traditional press kit. And it is way easier to access an EPK for audiences. EPK offers much flexibility, which makes it better than the traditional one.
• Why an EPK is required for an artist?
An EPK is helpful in various ways. It assists to make an impact on audiences and display professionalism. It has many other advantages that can help to give shape to one’s music career. Some major of them are-
• Brilliant PR opportunities:
For every music artist, public relations is really important. It is the only thing that helps you to attract journalists and media companies. If you can't get featured on a media site, then you will get the chance to reach out to wider audiences easily. Therefore, if you want to garner more ears from all around the world, then you must get an EPK from the professionals. Their well-versed designs can help you to make a deep impact. It is EPK that helps you to provide all the important information regarding your music creations. This is one of the biggest benefits that you can get.
• Attract talent buyers:
Often it is seen that event managers, festival promoters, and music supervisors get many requests. Yet most of the artists get rejected due to the proper pitch. If you cannot pitch the professionals in the right manner, then you will not be able to attract them. And if you cannot do that, then you will not get the chance to showcase your talent among the live audiences. An EPK can help you create an identity in the music industry. This can help you to let people know your talent. Therefore, if you are a striving music artist, then you should implement this strategy.
• Draw the attention of stakeholders:
An EPK is helpful when it comes to attracting stakeholders. If you want to become a successful music artist, then you need to find a producer or recording label. Surviving as an independent artist can be a little tough after some time. At the beginning of the career, producing songs can make the scenario quite difficult. Thus, to sustain in the industry, you must grab the attention of recording companies. This would help you to produce more songs and attain success in your music career.
• Reach out to more listeners:
In the time of reaching out to more listeners, EPKs can be helpful. By using an EPK, you will get the opportunity to let people know about your latest music creations. You can also provide various other information regarding your work. This particular initiative can be useful in many aspects. Therefore, use an EPK to achieve more fame.
An EPK can boost one’s career and help influence listeners and other personas in the music industry. Implementation of this strategy can assist in growing more in a brief time.
