Apart from creating music and music videos, music artists are also required to make promotion approaches in order to stand out in the competitive landscape. EPK or Electronic Press Kit is such an element or tool that can help to cut the noise. It is an all-in-one tool or an accumulation of different information that helps booking agents, managers, marketers, journalists, venues, and others to access the artist’s work and review it. If you are not sure what is an EPK and how an electronic press kit for musicians can empower you, here is a complete guide for you.
What is an Electronic Press Kit or EPK?
Electronic Press Kit or EPK stands for the collection of digital assets of promotional materials. This kit is used in various other industries to share company or brand information but when it comes to the music industry; it becomes one of the most valuable assets for artists to promote themselves. It is not just an element of self-promotion only but various promotional agencies also offer EPK services and accept it as an authentic collection of information regarding the artist. EPK can empower different businesses, non-profit organizations as well and artists of all kinds including musicians as well.
Key Elements of an Electronic Press Kit (EPK)
An EPK helps to create the first impression and it should be comprised of all the elements that professionals look for. The elements provided in the press kit must establish you as the artist or brand with authenticity and professionalism. Here are the key elements of an Electronic Press Kit that make it concise and accurate.
• Artist Bio – The artist bio shares basic information about you as an artist. It should be written in the third person and describe what your work is all about. It is recommended to craft a long version as well as a short version of Artist Bio.
• Image Files – The importance of visual elements in promotion is paramount as it is quickly recognizable and offer a lasting impression in the market. It includes high-quality images of album art and single covers that are used for promotional purposes
• Musical Collection – Make sure to highlight the best pieces of music of your career or the most popular tracks that authentically represent who you are as an artist. Add the links to the tracks that are already available on the music streaming platforms.
• Musical Videos – Let the professionals have a taste of your on-screen persona by adding links to your music videos, especially the most compelling ones.
• Notable Moments/ Achievements – What have you achieved till now as a music artist is also important to the professionals and therefore, it should be included in the EPK as well. It can be interviews, accolades, awards, or other highlights of your musical career.
• Upcoming Releases – People are always curious about what coming next and that is why you should shed more light on your upcoming releases, as well as events and other appearances.
• Contact Information – It is mandatory to include contact information that helps interested people reach you through various mediums like phone numbers, social media handles, email IDs, and website links.
Why Do Music Artists Need an Electronic Press Kit (EPK)?
Electronic Press Kit or EPK has a primary goal of broadcasting your musical brand. However, it comes with a handful of other beneficial aspects as well. Such as,
• Create the most impactful first impression by offering a complete package of your work that describes you and your music as well
• Helps to elevate your musical brand by highlighting the strongholds of your musical career
• Allows professionals to have a better idea of your music, style, and creation.
• Keeps every important element under a common shade that helps marketers, journalists, and other professionals get all necessary information without looking for it
Electronic Press Kit (EPK) Services Offered by Music Promotion Club
If you are looking forward to getting your Electronic Press Kit (EPK), make sure to hire a professional music promotion agency that is well-versed in the field and comprised of years of experience as well as intricate knowledge. Music Promotion Club is one of the most reliable agencies in this case that has empowered many artists but offers high-quality electronic press kits that are highly effective. The company is well revered as an all-in-one promotional platform for music, regardless of artist and genre. Whether you are a music artist on YouTube, SoundCloud, or any other music platform; this agency can promote you within an affordable budget.
Electronic Press Kit Template Services offered by Music Promotion Club are applicable for independent artists, DJs, rappers, bands as well as music producers who are looking forward to boosting their respective music careers. There are multiple templates to choose from, or artists can also proceed with a custom style. The EPK includes,
• Clickable Link
• Live Video Embed
• Social Media Integration
You generate two kinds of EPK from this organization based on the pages you need. There is a shorter version for the newly emerging artists as well as a longer version who have already made some brisk moves in the industry. Both of the packages cost quite less even though options for customization are available.
• 5 Page EPK
• 10 Page EPK
An agency that provides 10-page EPK for less than $100; is definitely a reliable choice for most music artists out there. This single kit with collective elements can be used in multiple promotional approaches. Interested music artists can visit the official website, add their email ID, and proceed with purchasing the EPK service packages. Check the official website to know more.
