Electronic press kits or EPKs are one of the most common documents where you can showcase your strengths and popularity to your target audience. This clear, concise, and attractive online pamphlet, (yet more effective) will be extremely generous for your career to reach not just more audience.
• Features you Must Include In Your EPK:
Certain features will make sure that you get the maximum exposure and share the best about you in the most charming possible way. To create an EPK these features make the most useful indulgence for your marketing attributes. Here are the features you must opt for.
1. Music Platform Links
Starting from SoundCloud and YouTube to Spotify or Deezer, your EPK will have the links to each of the platforms you have released. When you are promoting a song make sure you are giving out every platform link and when you are distributing an album or EP, not every platform is capable of promoting the entire compilation yet you must share the links to the comprehensive albums.
2. High-Quality Photographs
Photographs are important; make sure your WPK has all the high-quality photographs. If you follow the success trajectory of a music artist when you will see that they might not be offering professionally clicked photos but clear high-quality photos with a view possibly and a music instrument. These photos will help your audience to resonate with you and this is the first step to creating a thriving relationship with them. Adding a good photo to your EPK will ensure your popularity further.
3. Brief Biography
You can work on a brief biography added in the middle section of your EPK. Here you can share a bit about your overall trajectory to become one of the most popular music artists of this age. In this biography share the most heartwarming instances for your audience. You must share the most authentic side of your musical side to get your fans reminiscing about your popularity.
4. A Testimonial or Quote
Adding a quote to your EPK can be another great option. Keep the quote short and make it catchy as well. Based on your music, you might be giving the best quote that will resonate with your audience. It is an impactful process to allow your fans to understand what your music is all about.
5. Videos
Embedding videos can be a great option. If you already have videos made for your songs then it is good, if not then you can use short videos to keep your fans engaged. This can be a 10-second video playing in the background or a YouTube link to your track, either way, it can be a great option for your EPK.
6. Contact Details
Lastly, making sure that you are sharing how people can get in touch with you in your EPK is also equally important. Starting from your email address and your phone number, you can share your address if you want s well. Don’t count your social links to be a part of this segment, you can add them as per your liking.
7. Link to Your Artist’s Website
The importance of having a website for your songs becomes very handy. It is important that you add your website link to your EPK. This is a great way to bring popularity and at the same time, it also works on your website traffic. This website will hold each and every piece of information about your music career and this should be a part of this process.
8. Your Social Media Links
You must add all the social media links to your social media profiles will increase the chances of getting more popularity and a better number of followers on social media. Social media has always been the best option to keep your audience engaged, and adding your social media handles to your EPK will improve your social media popularity effectively.
Your sole motive is to make your release popular and acquire more audience for your songs, and for that, you will have to work on your EPK and other marketing attributes as well. Even if you are opting for content marketing and social media distribution, an EPK will always be essential.
