Long before the Bangtan Boys arrived, BTS was only described as behind-the-scenes, which is currently one of the crucial aspects of promotion. It is definitely amazing when you get to watch a good movie, but do you know what is even more enjoyable? The Bloopers! People enjoy the creative process of making artwork, sometimes even more than the final product, and that's what creators are utilizing to promote their video content. Starting from creators to music artists on YouTube, behind-the-scenes video content is now being leveraged by everyone for additional engagement, and it works. If you are a music artist or a creator as well, here are some effective tips that can help you create attractive BTS.
• Be Aware of the Schedule
If you want to capture the best of the behind-the-scenes, you need to be aware of everything regarding those scenes. Whether you are working on a music video or a film set, find out the schedule for everything and arrive punctually to get BTS content. You will also need to figure out what to capture and what can be avoided. It is definitely not possible to get to all the scenes, but make sure you get the best ones by arriving at the shooting location based on the schedule. Based on the footage gathered, you can prioritize what you want to add to your BTS video content.
• Communicate with the Crew
The professional video is shot with the presence of a complete crew that includes photographers, videographers, a lighting person, a sound guy, a DOP, a director, an assistant director, a producer, and many others. Find out what kind of final product they are looking for. Are they making the video to promote a business or a music artist’s latest creation? Will a 30-second cut of BTS be enough, or does it require something 10 minutes long? Communicate with the crew and make these queries to get a better idea of what you are working on and how much footage will be enough to get that much BTS. You should also discuss your idea with them to check whether they agree or if some adjustments are required.
• Tell a Story
Storytelling is the best way to humanize content that can easily resonate with organic online users. Since every film has a story to share, your BTS content should also tell a story that offers continuity and flow rather than some random footage stitched together. It could be funny, intriguing, or even relaxing to watch the behind-the-scenes. As long as it evokes some kind of human emotion, it can resonate with the audience. Online users are more likely to engage with a video when it tells a story, and if the story is about the creative process, you can focus on other aspects like creative inspiration, sources, interviews, and others. The flow should be maintained with retable shots to the final product.
• Define Your Style
Even though it feels like BTS is in a single genre or videos, there can be dynamic styles to it. While some creators like it to be cinematic, some might prefer a run-and-gun or even a comedic approach that can lighten the mood. You should research different styles of BTS content to find out which one works for you the best. Once you have recognized your style, you can collaborate with the director to gain more angles and decide what to capture way ahead of the shoot.
• Look for Interviews
Interviews are great for creating behind-the-scenes content as they offer truthful emotions of the humans who are working on the project. There are two types of interviews that you can leverage in this case. The first type is the on-set or in-the-moment interview, which allows you to capture the raw emotions of the interviewee along with some references to the creative process of the actual video. The second type is a sit-down interview, which comes with planning and intention. This is a more formal type of video with a proper questionnaire. You can combine these two types to get more raw emotions and footage to add in the BTS.
• Get Maximum Coverage
The best kind of BTS video can only be created in many ways, but you would not know unless you give it a try. Try different angles and ideas, and apply your creative psyche to be unique. You can keep the camera moving or keep someone moving in the frame, as movement tends to grab the viewer's attention. Live footage, candid videos with the real expression of people without any staged approach, is the best way to keep things fresh and engaging. You can even use a montage of images with a voice-over to make your storytelling even stronger and emotionally rich.
• Effective Technical Tips
Even capturing BTS content requires a fair amount of technical knowledge. Experts suggest that hand-held videos are the best for behind-the-scenes as they add a natural effect. Make sure to have longer shots as you can cut the shorts, but cannot make them elongated. You can also use time-lapse or slow motion in specific sections to make it immersive. Having good audio is super important in this case, as communications and conversations matter. It is also recommended to go for wide shots, which look quite attractive in all frames.
• Learn from Others
With a simple search on the web, you can find numerous kinds of BTS video content from which you can get inspiration for your video. Never ashamed of taking creative influence and applying it while adding your own vision. However, copying other content can generate a negative reputation, and so, always add your individuality to it, which makes it unique and helps to stand out in the market. You can gradually become the master of this craft by learning the best from others.
Final Thoughts
BTS video content is definitely great for promotion and additional engagement, but its preparation starts from Day 1. Do your homework and be present at the shooting location if you want the best bts content.
