YouTube is the second largest search engine on the web only after Google. It is one of the busiest trending platforms; every minute video of 300 hours are uploaded. There is enough competition and one must know the techniques on how to promote video on YouTube to fetch the best results.
A huge number of YouTube videos have only a small number of views. It becomes necessary to know the different ways to promote YouTube videos. A promotional company can implement great strategies to fetch the best traffics like major brands and celebrities.
Let us just put some light on those strategies that can promote YouTube videos and bring in huge traffic to the channel:
* Search Engine Optimization
YouTube has got its search algorithm and this can be leveraged to promote YouTube videos with any excess cost. The videos are automatically ranked by the algorithm and simple strategies are applied to rank the videos higher on YouTube. The SEO helps the videos to be seen by the target audiences. The ranking factors help a great deal for the ranking of the videos. Extensive tests are run by the search engine specialists to help the videos rank higher.
The ranking factors for YouTube videos are as follows:
• Retaining the audience
• Title Tags
• Tags
• Description of Tags
• Number of subscribers
• Length of videos
• Reactions
• Comments
* Facebook Advertisements
With 2 billion active users, Facebook provides a great platform to engage the audiences with the brand. YouTube also has got 1.5 billion active users and enormous traffic is created if these two are social media platforms are put together. The visual design of the particular video makes an immense impact on the target audiences of the brand.
Driving YouTube traffic with Facebook advertisements can be done in the following ways:
Bang On
The Facebook advertisement has to be spot on and one must understand the Cost Per click in that particular industry and be selective about its niche audience.
Geo-target
A Geo-target on Facebook helps in building a professional brand. This analytics determines the geographical areas and points out those areas that need more focus and increases engagement.
Objective
If the objective of the ad campaign is clearly stated, it gives the best results. Traffic is driven to the website videos to boost the posts, promote the page, and also people are sent to the website to increase conversions.
Social media ads
Similar ad strategies are applied to other platforms like Twitter, Instagram, and LinkedIn to get the best results.
* YouTube Brand
A branding strategy has to be developed to promote YouTube videos.
Well, your YouTube channel can be branded in the following ways:
Intro
The identification of the brand is developed with an intro of 3 to 5 seconds. This will help in building trust for the brand. The intro has to be short to showcase the brand.
Color Scheme
The look and the color of the thumbnail have to be consistent to make an impact.
Font
A single font is used as part of the video as the audiences can associate the font with the brand. The font has to be legible and distinct. The color and size of the font have to be consistent to make an impression.
Outro
A clickable outro has to be created for showcasing the videos in the playlist.
* Blog Integration
A brand can be a business or a personal one and there is a co-existence between blog and YouTube. The two moves in tandem and most of the content management platforms provide an easy way out to embed the videos.
More detail is provided through a blog and it provides more information than a video. This makes it easier to cover the topics when the headline can be read quickly.
Google has got an affinity for video but understanding it on a deeper level is difficult. The gaps are filled up by the blogs and make a dynamic pairing.
The best videos get a place on the website as the video is set up like one of those blogs. Every article is compiled in the form of a video but not as an article.
A detailed description and new title are given for the video that is more like the video uploaded on YouTube. But it should not be duplicate content as it will make a bad impact on the SEO of the YouTube channel or the Website or both.
The videos are put in categories, similar to the blog categories. The YouTube channel can now bring more people to the website. People are drawn to the website through YouTube content as also does email marketing and social media. This will engage people and build up enough traffic to the website.
* Influencers
A rare type of content is provided if a video interview of an influencer is dished out. The audience can be targeted to the video with the help of influencers. Their power can be leveraged in three ways.
• Admirers
• Trusts
• Follows
A desirable piece is provided for those who trust and admire the influencers. The brand should connect with perfect influencers for the niche industry type.
A local brand can also appeal to the audience through:
• Local spokesperson on charity matters
• Local celebrity
• Local Political figure
• Local business person
• Local Athlete
Networking skills and charisma are required to promote YouTube videos by using influencer marketing. The right kind of influencers is selected to promote the YouTube videos. Before making the pitch, the contact information of the influencers has to be kept handy. To drive in the best traffic for the brands, proven techniques are used to promote the YouTube videos.
