Since we are all living in a digital sphere, information runs free, and almost everyone relies on search engines like Google, and others to find anything they are looking for. To be successful and famous, any business or brand aims to crack the codes of rankings in these search engine result pages. Now all the people who are typing on the search bars, you will find your new and potential fans among them. To understand this clearly, you need to understand how music is similar to any other business in this digital world.
We no longer buy physical copies of music anymore because we all have streaming applications downloaded on our smartphones and devices. To make sure that you are gaining fans and the streaming numbers are increasing, you need to also increase your website's ranking on the search engines. In the music industry, SEO or Search Engine Optimization is like a secret tool that ensures that your music pops up whenever someone searches for anything close to your style or genre.
So, here are 5 best tips to improve your SEO game as an aspiring artist in 2024.
1. Premium quality content
In every market, there is a popular saying that goes "Content is king". Because if the core content that you are making is not high-quality, even premium-quality promotions cannot push it far enough. This just not only goes for your music but also the website content that you produce. If you did not think that having posts on your music website is important, it is high time for producing that. Try to think of your music website as your daily diary where you pen down a heartfelt bio. This must contain who you are as a musician and how you would describe your music style or genre. You can also add some behind-the-scenes pictures or some roll-out videos with quirky and compelling titles. Apart from this, make sure the artist's website contains interesting blog posts, released music videos, and chart-topping singles. Whenever you are posting anything, remember that each piece of content needs to resonate with your fans and followers.
Also Read: Let Your Music Win the Internet in 2024: 6 Simple Promotional Strategies for Aspiring Musicians
2. SEO goals
Now that you have figured out what to post on your website, the next step is to define what your SEO goals are. Before you embark on the journey of improving your SEO stance on the search engines, make sure you know what goals you are trying to achieve. What is the result that you are expecting from your SEO efforts? Who are those fans that you want to reach with these new measurements? What types of music are people nowadays most hooked on? Answers to these questions will help you craft an impactful SEO strategy that most definitely demands a clear understanding of your SEO goals. Whether you want to become a compelling artist who gets their fans groove to your genre, or planning to be a go-to-artist for someone who just discovered you, defining your SEO goals is the first step.
3. Appropriate keywords
After you have defined the SEO goals you are trying to achieve, it is time to figure out the next most important step, choosing the right keywords. Keywords are known as the building blocks of Search Engine Optimization that guide the engine toward the right content to index and rank higher. You can choose the right keywords if you pay attention to what your fans and listeners want. Identify the phrases and words that the potential fans might use to find your music. For this, you can consider your artist or brand name, genre, music style, song name, and other related words or phrases. You can also use SEO tools to research keywords and understand how popular they are. When it is time to choose the keywords, make sure to pick those which are relevant, yet not overly competitive.
4. Optimizing domain name
One important step in building your website is choosing the perfect web address for your artist's website. It is the element that draws your fans in, guiding them to the world of magical music that you have in store. The domain name should echo your music or band, so the name has to be creative and catchy, that must have a distinctive aura. One pro tip for budding artists and bands is to make the domain name the headline act. It is like highlighting your name in the act. At the same time, ensure your musician or band name makes headlines in your homepage title.
Other than just the domain name, you need to pay attention to the technical parts of SEO too. It is not just about the big performances, the results also depend on the small details too. You need to have the same energy for crafting catchy page titles and meta descriptions. Not just that, even the images must have keyword-enriched alternate tags, every little detail plays a crucial part in making sure your online presence is perfect, helping you further drive organic traffic to your website. All your designs must be unique, and snappy, that is relevant for the descriptions for each page on the website. Make sure these descriptions are infused with relevant and rich keywords.
5. Quality backlinks
When it comes to Search Engine Optimization on popular search engines like Google, and Bing, backlinks, or links from other websites are the primary factor that makes your website more prone to visibility. Backlinks or links from other websites are where your content is linked to a link that is posted on another website. To put it simply, other websites cheer for content that is posted on your website by linking to it. In the technical world of SEO, the more backlinks you gather, especially from the big names with large followings in the industry, the lighter it will be for you to climb up the stairs on the search engine. However, the catch is that not all backlinks are useful. A random link from a random site will not do you much help, other than just being plain noise. So your aim must be for a big website with a massive following or a website of an already famous artist. At the end of it, make sure your backlinks are relevant to the content of your artist's website.
In conclusion, use these 5 tips and level up your SEO game like any other business or brand that is making a profit in 2024.
