YouTube is currently the biggest online video platform where all kinds of individual creators and brands are looking forward to creating a loyal viewer base that can also be treated as potential customers. However, the constantly increasing number of YouTube channels is also making it difficult to stand out in the competitive market with your video content. With the help of some proven methods and effective tactics, you can clear the clutter of competition. Let’s know more about these tactics.
12 Tactics to Promote Your YouTube Video in 2025
• The BOGY Thumbnail
You might disagree with this fact, but the thumbnail on the video content is actually more important than the video itself when it comes to gaining attention from online users. The thumbnail is the first thing that a user sees on YouTube, and within a split second, they decide whether they want to watch the video or not. That is why it is important to put up custom thumbnails that are attractive and instantly pique interest among the users. It is highly recommended to use the BOGY method, where you utilize the colors, namely Blue (B), Orange (O), Green (G), and Yellow (Y), to highlight the thumbnail. The platform, YouTube, is mainly comprised of black, white, and red, and using BOGY can help to stand out with vibrancy, along with improved click rates.
• Focus on Video Description
YouTube has already confirmed the fact that its video descriptions help “YouTube’s algorithms know what your videos are all about”. An ideal video description on YouTube should have a strong intro, a detailed outline, and links to the website and social media. Try to keep it around 150 words, but make a strong intro of 2-3 lines while incorporating SEO-friendly keywords. These lines are shown to users, and if they are interested, they will click on show more. This is a portion where you offer more details regarding your video content, along with active links.
• Boost the Video Title
The title is the biggest part of your video content, which ensures your video’s success on YouTube. Adding brackets to your video title can improve click rate by 33% and it also helps to highlight the recentness of the content. Numbers play a vital role here, and so, you can add a year or number of strategies, or number of steps, or anything that quickly grabs attention. The title should not be longer than 40-50 characters, which is considered the ideal length to read quickly. It also performs well in the search results when the title is not huge.
• Get More Views from ‘Suggested Video’
Successful channels on YouTube get a lot of views from the ‘Suggested Video’ section, and you should also try for the same. These videos are suggested by YouTube when a user is already watching something, and the suggestion comes with relevance. You can use the same tags as your competitors, and when somebody watches their video content, your videos will be shown as suggested videos.
• Utilize the “MVC Formula”
YouTube uses the video tags to understand the content and ranks it based on the topic. You can improve your metadata and tags so that YouTube’s algorithm can understand your content and put it forward. You can utilize the MVC formula where M stands for ‘Main Keyword ‘, V for ‘variations’, and lastly, C for ‘Category’. Opt for a main keyword and generate tags for the metadata, and lastly, add more variations for the tags based on the right category. This can greatly improve SEO for your video.
• Share YouTube Videos on Reddit, Quora, and Public Forums
YouTube video promotion can get easier when you have a strong and active community supporting your channel. Reddit, Quora, and other community platforms seem to be the right place to promote your video content that can pique interest and help you interact with the community members. When you answer the community questions, they are more likely to interact with you, and when you add a video to help them understand, it can help promote that video content among the potential individuals in the community.
• Focus on Your Video’s Rank on Google Search
When your video content is able to rank better on the search engine result pages (SERP) for Google, it can gain more organic views, and that number is huge. Ranking at the top of YouTube search results is not the key here, and ranking higher on Google can improve your overall presence on the web. Not all users will look for something on YouTube, and searching on Google is the first reflex for most users. And if your video can reach that threshold, it can easily gain more views from the organic users.
• Optimize Your Videos for Online Engagement
Online activities and engagement on your video are a good sign for YouTube’s algorithm. When your video has more likes, comments, subscribers, or shares, the algorithm tends to put the video forward, which automatically improves its number of views and helps to reach the ladder of monetization. It takes nothing but a simple approach to the viewers with an essence of call-to-action, and they will be more than happy to engage. Ask them questions instead of asking them to like, and they will like anyway when they are engaged or interacting.
• Emphasize the Session Time
In order to make your YouTube channel successful, audience retention and watch time are very important, but what is even more important is the Session Time. It refers to the time that a user spends on YouTube after watching your video content. This is a special metric that YouTube cares about a lot, and you should focus on it too. Promote the best videos on your YouTube channel and keep them under categorized playlists so that viewers can binge-watch other content too. This can help to improve session time greatly.
• Master the SEO Fundamentals
SEO or search engine optimization is an important aspect of all kinds of promotion, and the same goes for YouTube videos, too. Make sure to conduct keyword research for your video and incorporate it through titles, descriptions, and tags to optimize the overall information provided. Try to improve watch time for the viewers and retain them. Utilize YouTube analytics to find more key insights into the market and work on them to gain more viewers and popularity as well.
• Feature Videos on Blog
Content marketing works pretty well for all kinds of promotion, and for YouTube videos, you can easily feature them on blogs with link embeds. Some people also use online press releases in this case. Such embedded video links tend to generate a huge number of views from credible sources. Besides, it is always better to leave a digital footprint that helps to establish a brand identity.
• Utilize Social Media to Share
There is no doubt that most online users are active on social media platforms like Facebook, Instagram, X, and many others. Sharing your video content through these platforms can help to create a social buzz in the market that lasts with an impact and also helps to gain attention from new users. This can also lead to an improved follower base on your social media accounts, and these loyal fans would also become subscribers to check your videos in the coming days.
Final Thoughts
While the aforementioned organic methods work quite well for all kinds of creators, no emerging channel owner would have the luxury to follow these steps every time they are willing to upload video content. It is recommended to hire a professional agency for the purpose, which would have more knowledge and expertise in the matter.
